I'm Calling It—These Will Be the Most Popular Perfumes of 2024

Does anyone else save up their Christmas money to treat themselves to a new perfume once the festivities are over? Over the years, this has become somewhat of a tradition for me, as I love starting the new year with an uplifting scent to put a spring in my step. Last year, I treated myself to Le Labo's Santal 33, and the year before that I went for You by Glossier, as it's the perfect fresh yet comforting fragrance for those frosty January mornings. However, this year, I'm not too sure what to go for. On one hand, I could invest in a classic, luxury fragrance that I know I'll use for years to come, or I could treat myself to an exciting new launch for something a little different that everyone will covet.

To help make my decision a little easier, I decided to round up all of the perfumes that I think will be popular in 2024 and do a deep dive into each one. I've included some of the latest launches that I can't wait to get my hands on and spent hours on TikTok and Instagram researching current fragrance trends. I've even reached out to some of my favourite beauty retailers such as Cult Beauty and Space NK to find out which perfumes everyone is currently buying.

So, if you're a fragrance lover like me, keep on scrolling to see which scents you'll want to add to your collection for 2024…

1. Le Labo Lavande 31

Key Notes: Lavender, bergamot, neroli and tonka.

Le Labo perfumes are so popular right now, so I have no doubt that they'll still be everywhere next year. However, forget the classic scents such as Santal 33 and Another 13, as the brand's new fragrance just might be my personal favourite. In Lavande 31, warm notes of lavender combine with fresh bergamot and citrusy neroli for an intoxicating finish.

2. Victoria Beckham Suite 302

Key Notes: Black cherry, leather and tobacco leaves.

Victoria Beckham's fragrance collection was easily one of the most exciting perfume launches of the year—the scents haven't been out for long, but everyone is already talking about them. I've got my eyes on Suite 302 for the new year, with an alluring mix of black cherry, leather, peppercorn and musk.

3. Vyrao The Sixth

Key Notes: Angelica root, juniper berry, apple, fennel, peppermint, cedarwood, patchouli and oakwood.

I've noticed that the fusing of fragrance and wellness seems to be picking up as a trend lately, and I'm sure this will be a big focus for 2024. One brand that has really caught my attention is Vyrao. Founded in 2021, it's already causing a stir in the beauty industry by combining energetic healing with perfumery. There are currently seven scents on offer, and The Sixth is intended to uplift and bring a sense of calm thanks to the carefully chosen notes.

4. Dolce & Gabbana Devotion

Key Notes: Candied citrus, orange blossom and vanilla.

New from Dolce & Gabbana, Devotion is definitely going to be one of next year's hottest scents for summer. Think fresh, citrusy notes combined with warm, sensual vanilla.

5. Escentric Molecules Molecule 01

Key Notes: Lime peel, orris, balsamic and fresh musk.

Everyone is talking about pheromone perfumes and Molecule 01 by Escentric Molecules is definitely the most well-known example. This clever scent contains the molecule Iso E Super, which drifts close to the skin and works with your natural pheromones, essentially creating a scent that is unique to you. Pretty cool, right?

6. Kilian Love Don't Be Shy

Key Notes: Orange blossom absolute, honeysuckle, rose, marshmallow sugar accord, amber and neroli.

I've been desperate to smell this perfume ever since I heard that it's a Cult Beauty best seller. Gourmand fragrances have always been popular and are definitely continuing that way, and this one sounds particularly delicious thanks to the marshmallow sugar accord. Inspired by that feeling of first love, I have no doubt that this perfume will keep you (and me) coming back for more.

7. Dior J'adore L'Or Essence de Parfum

Key Notes: Orange blossom, jasmine grandiflorum and centifolia rose absolute.

Dior's newest fragrance has been created by none other than Francis Kurkdjian (yes, the same person who created Baccarat Rouge 540). An updated version of the original J'adore perfume, you can expect a warm and sensual scent with fresh hints of orange blossom throughout.

8. Byredo Gypsy Water

Key Notes: Pine needle, sandalwood, lemon, vanilla and bergamot.

I couldn't do this roundup without including Byredo's Gypsy Water. This has become a cult classic over the years, and according to Space NK, it's one of the retailer's best-selling fragrances, so I have no doubt we'll be seeing a lot more of this in 2024. Not only is the bottle ultra chic, but the warm, earthy scent is perfect for all year round.

9. Frédéric Malle Portrait of a Lady

Key Notes: Turkish rose, patchouli, sandalwood, frankincense, blackcurrant, clove and raspberry.

Frédéric Malle is the fragrance brand on everyone's lips, and whenever I ask which to go for, I'm always told about Portrait of a Lady. This is one of Cult Beauty's best sellers and it's a real statement scent, so I suspect it'll only continue to rise in popularity.

10. Diptyque Orphéon

Key Notes: Tobacco, cedar, tonka bean and jasmine.

Another one of Space NK's best sellers is Orphéon by Diptyque. In the past few years, we've seen people gravitate towards warmer, richer scents, so I have a feeling this particular perfume will be in high demand next year thanks to notes of grounding cedar and sensual jasmine.