Every Item I Love in 2021 Comes in This Jolly Colour

Pink shopping edit:


Emma Spedding for Who What Wear

We are only 25 days into 2021, but I can already say with certainty that pink will be the colour of the year. The S/S 2021 collections were vast and varied, but designers from all cities were united in what they were aiming to achieve with the clothes they created for spring 2021. They wanted to remind us that clothes can be a source of joy, and so there was an overarching feeling of optimism. The easiest way to promote a positive outlook with clothing is via colour, and although there was a rainbow of punchy brights used for spring/summer 2021, the most popular colour of all was pink. Designers from major houses such as Valentino and buzzy cult brands like Molly Goddard used a pink palette of watermelons, fuchsias, and hot pinks. One of the most iconic looks of the season was Valentino's oversize shirt in a punchy, vibrant pink, and we lost count of the number of pink dresses we saw from the likes of Roksanda and Halpern.



This pink Valentino shirt was one of the most talked-about pieces from the S/S 21 collections.

As spring collections are slowly starting to trickle into new-in sections, I've noticed that all the items I'm saving or sharing with my fellow Who What Wear editors are all pink. So I've put together a list of mood-boosting and beautiful pieces below, from dresses to jogging bottoms. I dare you to get through this list without smiling at least once. 

The bows make this one of the cutest dresses I've ever seen.

Terry is a new cult label for poolside co-ords.

The fine pleats make this look really special.

The perfect bag for summer picnics. Yes, I'm trying to look forward.

Who said loungewear can't be colourful?

The tie front and pleating are beautiful but subtle details. 

The Cleo is set to be one of the key new launches of 2021.

In our opinion, pink and green should always be seen.

Staud always creates the prettiest pink dresses.

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