Talk about Millennial Pink might have peaked in 2017, but this cheery colour remains just as popular as Glossier's cloud paint. Pink outfits might have once been reserved for 6-year-olds and Paris Hilton, but now nothing pops quite like a splash of bubblegum. The Copenhagen crowd particularly excel with this colour, as designers like Ganni, Stine Goya and Acne work with all shades of pink imaginable. Ganni's pink denim jumpsuit is a personal favourite here at Who What Wear; dusty pink cords and pink floral midi dresses are also firm favourites in our office. Keep scrolling for 10 outfits we'd like to copy from the street style set; then shop 19 pink pieces we need ASAP.
Sugary pink satin might sound wrong, but Stine Goya's blouses and dresses were all over Copenhagen Fashion Week.
Dusty pinks look amazing when paired with a pastel blue.
A deep fuchsia makes a big impact.
Pink cords and jeans are high on our wish lists for autumn.
Follow Jeanette Madsen's lead and wear Barbie-pink shoes to match your Barbie-pink dress.
Double up on the colour and wear a matching pink bag.
Try this cool take on the tracksuit trend.
Grab a friend and call yourselves the Pink Ladies.
Pale pink and bright white are a match made in heaven.
Shop Our Favourite Pink Pieces