Pineapple Skincare Is Trending—Here's Why It's Actually Worth Buying

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@ASOS_LESLEY

Opting for pineapple-infused skincare is a great shortcut to skin exfoliation. "Our pineapple enzyme water is a custom ingredient designed to rid skin of dead skin cells to allow for maximum hydration, plumpness and glowing skin," explained Sylvie Rouaix, vice president of product development for Marc Jacobs Beauty. "There's no point in trying to hydrate dead skin cells, is there? We believe in exfoliating dead skin cells to maximise hydration."

Similarly, Dr. Dennis Gross has harnessed an exfoliating fruit enzyme derived from pineapples—bromelain—for some of his at-home skincare solutions. "Naturally derived from the stems and fruit of the pineapple, bromelain is an enzyme with multiple medicinal benefits. Topically, it works by digesting the skin's dead proteins to help detach dead skin cells. Additionally, bromelain aids in reducing inflammation and helps to heal the skin."

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@ROSIEHW

But what is it about 2019 that has led to a surge in the popularity of pineapple? "It just works really well," said Rouaix. "We understand what it is [and] how it works. Pure efficacy while being gentle for all skin types."

Dr. Gross, on the other hand, reckons it's all about us getting savvier about our skincare options as consumers. "There's a synergy between exfoliation with acids and enzymes. Though they work by different mechanisms—one dissolves built-up proteins while the other works on the intercellular 'cement'—they work in concert [with each other]. Not only does this allow each to do a better job individually, but also collectively."

Effectively, by adding a dose of pineapple into your routine, you'll be supercharging any work that you're already doing to exfoliate and brighten your skin.

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@_MARISAMARTINS_

So far, so good—but is this trending ingredient only suitable for certain skin types? Turns out, no. The experts agree that pineapple-infused skincare will benefit every skin type. Plus, even better news, if you deal with blemishes and regular breakouts then you might benefit even more from a dose of pineapple in your routine. "It will benefit all skin types, but people with acne should notice an especially significant improvement," explained Dr. Gross. "Bromelain is a great ingredient to unclog pores and clear up skin."

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@LUCYWILLIAMS02

With pineapple sounding like something of a magic skincare ingredient for brightening, exfoliating and evening out skin, I wondered where there was any chance of it making ingredients like vitamin C redundant in our skincare routines. Luckily, Dr. Gross believes there's a place for both in our bathroom cabinets. "As mentioned above, bromelain works as an exfoliant, eating away dead proteins to reveal brighter, younger looking skin underneath. Vitamin C is an antioxidant with a variety of benefits: it stimulates collagen production, protects against free radicals, reduces fine lines and wrinkles, diminishes dark spots, etc. You could use the two together and expect some great results, though!"