Between cute hair clips, celebs chopping their hair off and cool skincare brands, there's pretty much always something trending in the world of beauty. Which is why I've been watching carefully for the past few weeks to decipher whether it's just a passing phase or a movement that's here to stay. And judging by the amount of press releases and new launches hitting my desk recently, I've decided that it's very much the latter.
Forget vitamin C: Pineapple is the latest ingredient making waves on the skincare scene (and it naturally contains an abundance of vitamin C, anyway). Plus, the best thing about it is that it genuinely works. Yes, it's way more than just a tasty tropical fruit; pineapple has been working its way into everything from face masks to moisturisers this year. But what does it actually do for your skin?