This Iconic Hair Product Is Sold Every 2 Minutes

Sometimes a beauty product will come along that's so good it almost instantly solidifies a spot in the beauty hall of fame forever. That's the case with Philip Kingsley's Elasticizer (£19). Before the days of Olaplex and Smartbond, this was the OG of hair masques, smoothing frizzy cuticles and replenishing overprocessed hair.