Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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I'm a Fashion Editor—I Reach for These 2 Pieces When I Don't Know What to Wear
Ready in 10 minutes or less.
By Jennifer Camp Forbes
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Suki Waterhouse Wore the New Adidas It Sneakers to Coachella With a Fur Coat
Get a pair before they're sold out everywhere.
By Allyson Payer
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5 Elegant Jewelry Trends From the '80s That Are Everywhere Again
Blast from the past.
By Jasmine Fox-Suliaman
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NGL, This $58 Madewell Belt Is Maybe My Best Buy of the Season So Far
I need one in every color.
By Eliza Huber
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French Women Are Wearing Socks With These Classic Shoe Styles This Spring
Chic as always.
By Jennifer Camp Forbes
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Lily Collins Just Wore the French It Sneakers That Are Nothing Like Sambas
But just as cool.
By Allyson Payer
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Spring's Most-Wanted Accessories, From Hats to Handbags
Period.
By Eliza Huber
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Found: The Only Shoe Style You Need for Expensive-Looking Spring Outfits
It's a classic for a reason.
By Jennifer Camp Forbes