One Fashion Blogger Gives the Emoji Keyboard Clothes a Real-Life Road Test

Over the years we've flung an excess of certain emojis—mostly flamenco dancing ladies and pink, high-heeled mules—with wild abandon into our Whatsapp and Snapchat posts without ever considering the important questions: Would we really wear this? When does one use the prim straw hat symbol? Just who is wearing those rather chunky-looking red court shoes? These were the graphics and motifs bestowed upon our technology from the emoji gods, and we have loyally employed them ever since. But one fashion journo and blogger, Pandora Sykes, has rightfully asked a very overdue question: Do the tech bosses need to consider some new ideas for the season—or every season for that matter? Because if the humble avocado can make it onto the keyboard then why the hell shouldn't some Gucci loafers? We see just as many of those on Instagram…

So she put the current emoji fashion wardrobe to the test. Click through the gallery to see her the results, and shop for some guaranteed new-season coolness right here. 

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(Image credit: Pandora Sykes)

Outfit 1: Polo Shirt + Normcore Jeans + White Plimsolls + Baseball

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(Image credit: Pandora Sykes)

Pandora's Verdict: "No-one’s worn a polo shirt since 1999 (unless it’s a Lurex one and then apparently they’re cool again)—especially not a grape-coloured one… Thank god for the normcore blue jeans and white plimsolls, which make this a socially acceptable if entirely unexceptional outfit."

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(Image credit: Pandora Sykes)

Outfit 2: Kimono + Knee-High Retro Boots

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(Image credit: Pandora Sykes)

Pandora's Verdict: "Everyone knows that a capsule wardrobe must be built on a foundation of multipurpose staples. There is nothing in the emoji repertoire that would go with either the gold boots or the kimono, and for that reason, they best belong together. My favourite outfit, by far, in that both pieces are now founding members of my very own dressing-up box."

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(Image credit: Pandora Sykes)

Outfit 3: Straw Hat With Green Ribbon + Green Prom Dress + Red Court Shoes

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(Image credit: Pandora Sykes)

Pandora's Verdict: "If I wanted to make myself feel like basic bitch’s grumpy old cousin, this is what I might wear to a wedding or something involving the words 'country club.'"

If you have anything that resembles the emoji fashion lineup let us know in the comments box below!

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.