Hold onto your luxe leggings, Zara fans, because we’ve just discovered the high-street giant’s secret sister store Oysho, and if you’re into athleisure, you’ll no doubt have questions about where this brand has been all your life. Granted, since it’s yet to grace the UK with actual bricks and mortar (it’s currently online shopping only, for now at least), we can all let ourselves off for not hitting up the Spanish label before now, but with its cosy-chic aesthetic and credit card–friendly prices, we can guarantee Oysho is about to rocket to the top of your shopping list.
Keep scrolling for the lowdown on the secret Zara store you need to shop ASAP.
First things first, what’s it all about? According to our friends over at Zara’s parent company, Inditex, Oysho was founded in 2001 primarily as a hot spot for pretty lingerie, playful loungewear and cool beach staples. Think romantic lace bralettes, chic basics cut from super-soft fabrics, and the most stylish pj’s you’ve ever seen—we’re seriously considering wearing them to work. In recent years, however, the range has also expanded to include the kind of activewear you’d be equally happy to wear for a jog around the park as you would to Sunday brunch with the girls. Basically, it’s the clothing your most stylish weekend wardrobe dreams are made of.
But where Oysho really pulls ahead of the fast fashion pack is its sustainability agenda. Dedicated to lessening its impact on the environment, the brand has its own WEARE THE CHANGE action plan to ensure both people and the planet are a top priority during every stage of the production process and beyond. From the places designers and manufacturers source raw and recycled materials to education for employees and consumers on how to prolong the life of each piece, Oysho is serious about making things better for everyone.