Is it me, or has summer shopping been so much fun this year already? For starters, 2018’s key holiday trends have had a little something for everyone—no matter your style or shape. This season’s beachwear has truly embraced every aesthetic—from vibrant striped one-pieces to barely there bikinis. Add in the stream of glorious printed It dresses that have taken over Instagram and the early arrival of the summer sales, and you have a winning formula for a seriously fun shopping season (whether you’re jetting off on holiday on or not).
The best part, however, is that since we’ve only just crept into July, there’s still so much summer left (not to mention summer sale bargains to be had). On that note, we’re excited to share the news that we’ve bagged all Who What Wear UK readers a bit of a sweet deal (read: 40% off), courtesy of OWNTHELOOK.COM.