We're always on a quest to become smarter, more considered shoppers, and fashion month provides a great deal of new-season inspiration thanks to the industry women delivering some of the best street style looks. The runways are all well and good, but the pavements always offer up something that feels translatable and easy to understand right away—from the spring/summer trends everyone is already wearing to the brands to watch.
We can't get enough of seeing what has made it into the most elite closets in the land, but where are they shopping for said looks? We've discovered some of the most stylish ladies like Kelly Eastwood (aka @thelondonchatter) head to one destination in particular: The Outnet. From cult names like Attico and Ganni to big players like Chloé and Valentino, it's a fashion girl's paradise where some of her favourite brands are tightly edited and favourably discounted.
Naturally, this appeals to literally anyone whose heart beats for fashion, so from Kelly's recent Outnet spree, we've deduced the three key ways you can be the savviest shopper online. Be prepared for printed dresses you can wear all year round and bright hues that were made for spring. Scroll down to see and shop our edit of The Outnet's best bits, as seen at London Fashion Week.
A long-sleeved midi dress is the answer to transitional dressing. Kelly went for an Attico floral number and basically made spring arrive early. Below, we've made an edit of the printed beauties you can wear now through next season just by switching up your accessories and ditching the layers.
Of course, clashing hues are all over the catwalk, so it's time to try them IRL. Although tonal looks have taken the limelight of late, for spring, give blocked brights a go. Kelly wears the yellow Jil Sander knit and pink Roksanda trousers together. Throw in a red J.W.Anderson bag and you've got a cool colour combo that'll make your rainbow wardrobe complete.
We spot certain brands doing the circuit on every street styler during fashion month, and Christopher Kane is a strong one this season. Cool girl @thelondonchatter styles the lace insert cardigan that will look just as good with cotton dresses once it's warmer. It's time to look to The Outnet to deliver statement separates. Naturally, we'll be adding the woven coat and tartan skirt to our virtual baskets.