The Store Where Fashion Girls Find Their Best Not-So-Basic Basics

by Cherry Collins

Anyone who knows me well will be able to confirm that I am an & Other Stories superfan. When it comes to navigating the high street, we all have a best-kept fashion secret, and H&M's older, nonchalant sister is unquestionably mine. So far this week, I've found myself purchasing yet another scarf to add to my collection because, you know, it's the perfect shade of blue and a dress that I'm positive will get me through the festive season. The first half anyway.

With its effortlessly cool branding, all brush-strokes and pastel shades, its beautifully sleek makeup line, its impressive footwear selection (did you know that Nike creates exclusive co-labs for them?) and colourful prints, & Other Stories provides those not-so-basic basics that I'm constantly on the hunt for and can't find anywhere else.


London-based photographer and graphic designer Nadine Banks wearing an & Other Stories dress.


A post shared by Nadine Banks (@iamarchive) on

The tailoring is second to none for high-street prices, but that's no big surprise given that the design studio is split between Paris and Stockholm—a cunning move allowing the team to incorporate two of the most popular fashion strands right now: nonchalant, downbeat chic and that Scandi edge.

The fit and fabrics aren't the only reason I keep coming back though. An in-store visit feels a little like going home—sinks surrounded by beauty products you're encouraged to try before you buy and a mixture of ready-to-wear, shoes, lingerie, handbags, jewellery and now stationery… all things you'll find adorning/cluttering up my room.

Worried you won't know how to negotiate your way around something new? Seasonally, the brand is made up of four carefully considered mini-collections, it's just a case of figuring out which vibe you're currently channelling. With minimalist swirled marble prints and geometric shapes on interesting silhouettes, printed T-shirts and jeans, there's something for everyone. To make things even simpler, we've rounded up the pieces no wardrobe should be without in the gallery below.

Explore: & Other Stories

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