The Real Reason Shopping Online Can Be So Frustrating

Buy, return, and repeat. Does this sound like your online shopping routine? Well, this irritating issue is likely due to the lack of a systematic sizing chart. Fit and sizing expert Kathleen Fasanella explains that the once consistent sizing system used in the United States is long gone. Nowadays, standards vary from brand to brand and rarely line up (proof below). So how do you determine your actual size when retailer’s guidelines don’t quite agree? Trial and error, my friend. 

Scroll down to see the difference in sizing among four top online retailers.