This Denim Label Is Statistically the Most Engaging on Instagram

With A-list fans that trip off the tongue like a who's who in both Hollywood and starry social media circles (Kendall Jenner, Gigi Hadid, Hailey Baldwin), and the added bonus of distressed jeans making a surprise return to the fore, is it any wonder that the Australian denim label One Teaspoon has been named by Instagram as the most engaging in its field last month? And when you think of all of the super-established jean megaliths out there, it's pretty impressive to be at the top of the tree seizing the entire platform. 

Designed by James Blakey and now in its fifteenth year, One Teaspoon is picking up traction with UK stockists (it will soon be launching in Selfridges), but is already available at Harrods, ASOS and Free People. Meaning you can shop the buzz brand right now, without delay. Scroll down to see Gigi wearing One Teaspoon and shop our top picks from the brand…


Jacopo Raule/Getty Images

On Gigi Hadid: Illesteva Milan Tortoise Sunglasses (£275); ALC coat; One Teaspoon Awesome Baggies Ripped Boyfriend Jeans (£115); Karl Lagerfeld clutch; Saint Laurent Paris Pumps available in Black Suede (£395).

Tell us how you'll wear ripped jeans in 2016 in the comments box below!

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