Brand makeovers are definitely en vogue right now, and they have been for a few years. First, Coach hired Stuart Vevers away from Mulberry and Loewe. Then Banana Republic tapped Marissa Webb to take over after her tenure at J.Crew. And now, Old Navy is the latest brand to hop aboard—H&M's former global sales chief is now helming, and he has some big changes in mind.
"If you were at Apple, nobody would say, ‘Let’s relaunch the iPhone 6.’ People would laugh, and say that’s crazy," Larsson told the Times. "But that’s what happens in the fashion industry. If you keep competing with generic products, and a higher and higher discount, you’re going to lose. If Apple doesn’t continuously refresh its products and make them current, they’re dead. And that would happen here as well."
The interesting piece reveals that Larsson aims to build Old Navy into more of a fashion-forward brand than ever before. To that end, we did a bit of shopping on our own—and found that there are actually a lot of really stylish pieces available.
Keep scrolling to shop 11 under-$50 pieces you won't believe are from Old Navy!