This Isn't a Drill—Olaplex Just Launched a New Hair Product

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(Image credit: @leatngu )

Mention Olaplex in a room full of beauty editors, and you can be sure that it will strike up lots of conversation. Olaplex has become a modern-day beauty classic, with coveted products that help to repair bonds for stronger and healthier hair. If you don't already have an Olaplex product, then you'll no doubt have seen it in a friend's bathroom or on the bathroom shelves of beauty insiders on Instagram. The little bottle called Olaplex No.3 is probably the most well-known. But what makes Olaplex products so special? The range has patented bond-building technology (called Bis-Aminopropyl Diglycol Dimaleate). It basically works to repair damaged hair bonds from the inside out, which is ideal if you colour your hair or use hot styling tools regularly. Because it actually gets through to the middle of the hair shaft, it really does transform damaged hair, leaving it shiny, healthy and full of life, and it works for all hair types too.

Today, Olaplex added another product to its cult haircare line. Enter Olaplex 4C Shampoo. Curious to know what the Olaplex 4C Shampoo is and what it does? Read on for all the details.

What is Olaplex 4C, and what does it do?

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(Image credit: @olaplex)

Olaplex No.4C Shampoo is a clarifying hair cleanser. This means that it helps to remove build-up from the roots and lengths of your hair. Think oil, pollutants and hair products such as dry shampoo, which can cling to hair and leave it looking and feeling lacklustre. This is a particularly important step if you use a lot of hairstyling products daily or find that your hair gets greasy easily or quickly. Products can gradually build up on the hair, making it feel lank, flat and lifeless. The Olaplex No.4C Clarifying Shampoo is designed to be used weekly—think of it as a Sunday-night reset for your hair—to remove this excess build-up. The result is that your hair is left feeling lighter, swishable and really clean. You might even notice that your hair is shinier after using this.

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(Image credit: @monikh)

"The addition of a clarifying shampoo is a natural progression for Olaplex, and we took clarifying one step further with the launch of Olaplex No. 4C Bond Maintenance Clarifying Shampoo,” said JuE Wong, chief executive officer of Olaplex. "Olaplex No. 4C Bond Maintenance Clarifying Shampoo is an elevated clarifying experience, gently removing everything you don’t want in your hair, like product buildup and pollutants, while our patented Olaplex bond building technology repairs and strengthens hair,” she added.

How to use Olaplex No.4C Shampoo:

Olaplex recommends using this once a week, applying at the roots to create a lather and leaving it on the hair for up to five minutes to let the shampoo break down excess oil, product, metals and chlorine that might have clung to the hair from swimming. Olaplex recommends following up with Olaplex No.5 Bond Maintenance Conditioner or, for a more intense moisture boost, using the Olaplex No.8 Bond Maintenance Intense Moisture Mask. 

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Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor of Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards and also contributed to Powder, winning Website of the Year at the PPA Awards for her work in beauty journalism.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner.