Finally, an Ethical Fashion Store Where We Can Actually Afford to Buy Something

We’re all trying to be a bit more conscious with our style choices, but we have to admit sometimes it feels like a challenge to be ethical, sustainable and eco. But reading facts like, ‘it takes an average of 7,000 litres of water to produce one pair of jeans’ and ‘20% of industrial water pollution comes from the treating and dyeing textiles’ you realise it’s worth making the effort to invest is conscious garms—but they need to be just as stylish as anything else. So when we came across a store that curates the best on trend pieces from independent sustainable brands and that many of these labels are more affordable—we just had to share it.

New e-commerce platform Noa Vee wants to provide you with a refined selection of unique, sustainably-minded fashion. Founder Beth Fuller wanted to make it easier for us to shop with a clear conscience, knowing our choices aren’t doing harm. She explains, “More and more consumers now are interested in the people and ideas behind what they buy. Being sustainable has an emotional tie to it which really makes it resonate. From cups to coats, the rise in sustainability has given brands a reason to create things that people would want to buy anyway—it's simply a bonus that it's not harming the planet. ”