This Is Why Cool Girls and Makeup Artists Are Ditching Mascara

Despite a long reign as the desert island makeup item of choice for many, mascara has been notably absent from a lot of cool-girl beauty looks on Instagram recently. It's not just on social media that I've noticed its absence. There wasn't a mascara in sight at many of the top fashion shows at London Fashion Week this year either. At Preen, Sam Bryant left model's lashes bare, letting MAC lipstick-smudged eyelids take centre stage for the '90s-inspired makeup. While at Erdem, Val Garland also skipped the mascara entirely—using NARS Kohliner to define eyes instead to create a futuristic cat-eye that was the star of the show.