Four times a year, Lyst, the global fashion search engine, releases a list of the most popular brands and items on the planet, and its Q1 report has been significantly impacted by our shift in lifestyles. Nike has gone from the 12th most powerful brand to take the number three spot, and a pair of joggers were the eighth hottest women's product. It's not surprising given the surge in demand for loungewear. However, Nike and New Balance are two sportswear brands that are really resonating within fashionable circles.
People aren't going for the simple Nike items, either, as the consensus seems to be the bigger the swoosh, the better. Instagram and TikTok are awash with crop tops with exaggerated Nike ticks, and many are wearing white tennis socks pulled up to reveal the logo. As we are moving into summer, many are swapping jogging bottoms for track shorts, so it's likely the Nike sweatshorts will make their way into Lyst's top 10 for Q2.
Keep scrolling to see the Nike items we love—and some ideas for how to wear them.
Style Notes: Buttercup yellow tracksuits have been a real hit in fashion circles, and this Nike one is a beauty.
Style Notes: Contrast a Nike crop top with an exaggerated swoosh with a tailored blazer.
Style Notes: New Balance + Nike socks are a popular double act in 2020.
We told you—here they are again.
And again…
Style Notes: Opt for an all-white look with joggers, a T-shirt and Nike socks.
Style Notes: Most of us aren't wearing shoes often anymore—finishing outfits off with a pair of Nike socks instead.
Shop Nike Items:
Next up, see our guide to the key trends for spring and summer 2020.
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