In the midst of the COVID-19 global crisis, it is always heart-warming to see the people, brands and companies that step forward in an effort to help make a difference. Whether it be doctors coming out of retirement to support the NHS or friendly local neighbours helping to deliver groceries to those in need, the uplifting stories that emerge during these times help us all to retain perspective that there are still positive things happening in the world.
When it comes to fashion, several brands have also stepped up in an effort to do their bit, creating initiatives to donate profits to the NHS and other worthy causes. One such example is Chinti & Parker. The brand created a specific Hearts for the NHS range, which vows to donate 100% of profits to the Meals for the NHS charity. Holly Willoughby has already shown her support, posting a jumper from the collection to her Instagram.
While other brands including Rixo, Sandro and more have also created specific products whose sales will go to benefiting the NHS and other global charities. Some brands—including Valle & Vik and Palmer Harding—have taken an alternate route, instead pledging to donate a portion of any product sold on their website to charity.
There is absolutely no denying that times are tough right now, but seeing the way various brands are vowing to help has certainly made me feel a little brighter. Keep scrolling for 29 brands that are donating to charity in an effort to help this pandemic.
Made in collaboration with Clap for Our Carers, Kindred will donate 100% of proceeds from the sale of this T-shirt to NHS Charities Together.
In support of the NHS, Rixo will be donating 50% of profits from this Stay at Home T-shirt to NHS Charities COVID-19 Urgent Appeal.
Chinti & Parker are set to donate all profits from the sale of this jumper to Meals for the NHS.
Chinti & Parker has promised to donate all profits from the sale of this T-shirt to Meals for the NHS.
Available to purchase from April 16, Sandro will be launching this Stand Together T-shirt, with 100% of the profits from its sale going to the Red Cross.
Until further notice, Palmer Harding will be donating 20% of every order received via its website to NHS Charities COVID-19 Urgent Appeal.
This 18-ct gold vermeil round pendant necklace features clapping hands at the front and 100% of all sales will go to the NHS.
In addition to 20% off everything on the site, with each purchase from the newly released Archive Edit, the brand will be donating an item to a well deserved NHS hero until the end of April.
Everpress has joined forces with designer Adam Tickle to create the Together T-shirt to raise funds for NHS Charities. One hundred per cent of all profits will be donated.
One hundred percent of profits of this football-style scarf, created by Origins Sound, will go toward providing hospital workers with a variety of warm meals from local businesses.
M&S has created this rainbow tee in support of the NHS, with all the profit of the sale of the item being donated to NHS Charities Together.
Until 14 May, Orelia London will be donating 100% of the proceeds from its Rainbow Collection to NHS Charities Together.
Hill & Friends will donate 100% of all proceeds from the sale of its Hero Tote (available to purchase from 15 May) to the NHS Charities together.
New Look has vowed to donate 100% of profits from the sale of its specially created charity tees, with 50% being donated to NHS Charities Together and the other 50% being split between Hospice UK, RetailTrust and Teenage Cancer Trust.
Jeenaa's Salute collection is dedicated to healthcare workers. The brand has pledged to donate 25% of sales for each bag in the collection to the World Health Organisation.
For every one of these limited-edition tees sold, Hush will donate £10 to the charity Crisis, which aims to help homeless people through the current pandemic.
As well as being an NHS volunteer, Silje Vallevik, the founder of Valle & Vik, is pledging to donate 10% of all sales to the NHS.
Bezo London is supporting the NHS by pledging to donate 75% of sales of its Zodiac Collection T-shirts to the cause.
In order to lend a hand to the NHS, Drajee is donating 20% of all sales of its Hasma Hand bracelets to the NHS COVID-19 Appeal.
Offering products hand-crafted here in London, luxury sustainable activewear brand Scultura is currently pledging to donate 10% of its sales to The Trussell Trust.
Ethical jewellery brand Wolf & Gypsy are currently donating 10% of sales to the NET (National Emergencies Trust), which aims to help those who are most affected.
With any purchase from its Pearls for the NHS collection, Tada and Toy will donate all profits to COOK-19, a charity who provide cooked meals to key workers in the NHS.
Created in locally sourced sustainable silk, Deborah Lyons will donate 20% of all profits from the sale of this luxe-PJ set to The Trussell Trust, who provide emergency food and support to those in need across the UK.
TL 180 has partnered with several influencers to create a capsule collection that is set to donate 100% of its profits to Sapienza Università di Roma, a research university in Italy who are carrying out research to help the world's fight against the pandemic.
The British accessories label Marlow London will be donating 10% of proceeds from the sale of its products to three charities, including Age UK, Jewish Care and food bank Trussell Trust.
Kukhareva London is currently donating 20% of all sales to the UN foundation. Additionally, the brand is also including knitted masks in all online orders.
Onesixone is currently donating 10% of all sales to Save the Children foundation.
Little Mistress is donating 100% of proceeds after cost from the sale of its Rainbow Thank You collection to NHS Charities Together.