In the midst of the COVID-19 global crisis, it is always heart-warming to see the people, brands and companies that step forward in an effort to help make a difference. Whether it be doctors coming out of retirement to support the NHS or friendly local neighbours helping to deliver groceries to those in need, the uplifting stories that emerge during these times help us all to retain perspective that there are still positive things happening in the world.
When it comes to fashion, several brands have also stepped up in an effort to do their bit, creating initiatives to donate profits to the NHS and other worthy causes. One such example is Chinti & Parker. The brand created a specific Hearts for the NHS range, which vows to donate 100% of profits to the Meals for the NHS charity. Holly Willoughby has already shown her support, posting a jumper from the collection to her Instagram.
While other brands including Rixo, Sandro and more have also created specific products whose sales will go to benefiting the NHS and other global charities. Some brands—including Valle & Vik and Palmer Harding—have taken an alternate route, instead pledging to donate a portion of any product sold on their website to charity.
There is absolutely no denying that times are tough right now, but seeing the way various brands are vowing to help has certainly made me feel a little brighter. Keep scrolling for 29 brands that are donating to charity in an effort to help this pandemic.
New Look has vowed to donate 100% of profits from the sale of its specially created charity tees, with 50% being donated to NHS Charities Together and the other 50% being split between Hospice UK, RetailTrust and Teenage Cancer Trust.
Until 15 June, sustainable handbag brand Mashu will be donating 15% of all sales to two charities, Heroes and Bankuet. Heroes is a charity that aims to support NHS workers, while Bankuet helps food banks stock up for those in need.
Created in locally sourced sustainable silk, Deborah Lyons will donate 20% of all profits from the sale of this luxe-PJ set to The Trussell Trust, who provide emergency food and support to those in need across the UK.
TL 180 has partnered with several influencers to create a capsule collection that is set to donate 100% of its profits to Sapienza Università di Roma, a research university in Italy who are carrying out research to help the world's fight against the pandemic.