Everyone's Suddenly Shopping at Next Again—Here's What They're Buying

When I was younger, I'd spend hours leafing through my mother's Next directory. I actually think it's where my obsession with clothes came from. Together, we'd choose the pieces she'd buy, and afterwards, I was allowed to choose an outfit of my own, which she'd then order over the phone along with her items.

Now, before I get all nostalgic and start referring to the '90s as "the good old days," let's skip to the now. Next is still a heavyweight on the high-street circuit, but it's a store I've been guilty of overlooking the past few years.

But that's no longer the case. Over the last few months, I've noticed countless influencers wearing Next buys, and it has reignited my interest in the brand. Initially, it was Danielle Ward who piqued my interest with her sage blazer. Soon after, WWW UK columnist Monikh found a brilliant leopard-print dress I swiftly bought.

Another coup for the brand is Label Mix, Next's collection of investment pieces from the industry's rising designer stars. Over the years, we've been treated to edits from Isa Arfen and Kitri; the latest addition comes from Caroline Issa, who has created an array of gorgeous printed dresses, all of which have found themselves on my wish list.

Seeing as I'm clearly a Next obsessive, who better to bring you Who What Wear UK's definitive edit of Next's best buys? Keep scrolling to see how influencers are wearing their Next finds, and then shop my edit.

Caroline Issa showcases one of her gorgeous dress designs for Next's Label Mix collection. 

Emma Hill wears a khaki jumpsuit from Next with layered gold necklaces.

Danielle Ward pairs a linen blazer from Next with a pair of printed shorts and strappy sandals.

Laura Jackson pairs her wide-leg denim culottes from Next with a classic stripe top and red heels. 

Monikh Dale wears a leopard-print dress from Next with metallic sandals and an oversized tote.