Aug 14, 2019

I'm Shopping These Cool New Brands for My Next Wedding-Guest Dress

by Elinor Block

Ever attended a wedding only to discover that there are at least a couple of people wearing the same dress as you? There's no shame in this, but if you're really keen on wearing something unique (especially if you've agonised over what you're going to wear), it can be a little disappointing. The solution is pretty simple: Have a hunt around for the latest dress brands that are starting to get popular and voilà—you're no longer dressed the same as anyone. But who actually has the time to do all that research? Luckily it's my job, so I'm able to spend a decent amount of time finding the coolest dress brands every editor I know currently wears.

Photo:

Style Stalker

Les Rêveries—created by New York–based sisters Ai Ly and Wayne Lee—has only been going for a couple of seasons, but it's already shot up to the top of my list of dresses I'd love to own. Then there's Copenhagen designer Cecilie Bahnsen, who created her eponymous label in 2015 and has started to take off all over Instagram, with the likes of Anna Vitiello and Pernille Taisbaek wearing her designs. The dresses are often big creations with balloon sleeves and are seriously fun.

There are also plenty of floaty frock brands that are ideal for destination weddings, silky ones that are easy to wear for autumn weddings and floral pieces that are great year-round. While most of these brands are on the more expensive side, I'm not suggesting for one minute that spending up to £800 on a dress is an everyday occurrence. However, I am saying that buying a dress you really love and want to keep forever is actually a great idea investment. Keep scrolling to see the new dress brands you'll love.