I'm Shopping These Cool New Brands for My Next Wedding-Guest Dress

Ever attended a wedding only to discover that there are at least a couple of people wearing the same dress as you? There's no shame in this, but if you're really keen on wearing something unique (especially if you've agonised over what you're going to wear), it can be a little disappointing. The solution is pretty simple: Have a hunt around for the latest dress brands that are starting to get popular and voilà—you're no longer dressed the same as anyone. But who actually has the time to do all that research? Luckily it's my job, so I'm able to spend a decent amount of time finding the coolest dress brands every editor I know currently wears.

On the hunt for your new favourite floral dress? Look no further than this brand created by sister duo Ai Ly and Wayne Lee. You can expect fun, floral prints with a twist. 

Created with stylists Jeanette Madsen and Thora Valdimars, this Danish brand is a place to find fun dresses with bold sleeves and prints. The minis are ideal for dancing well into the night. 

Thanks to Copenhagen Fashion Week, Instagram has been flooded with the latest looks from Cecilie Bahnsen's collection. This brand is one to go to for puffy dresses that are as fun as they are cool. Also ideal for hiding the fact that you went for thirds at the wedding buffet.

A celebrity favourite, Bec + Bridge is the sort of label you go to for when you need super-sassy dresses. 

If you're into super-floral dresses, might we suggest Horror Vacui? The designs are perfect for any kind of wedding. 

Dream dress brand Stine Goya is a Who What Wear office favourite. I mean, come on, just look at them. 

Love sequins? Love leopard print? You've come to the right dress brand. 

Art Dealer offers up traditional silhouettes with a twist. While the below blue dress might be "just" a shirtdress, the cutout at the back and the bold colour make it wedding guest-worthy. Wear with gold accessories and a fabulous hat. 

Another winning brand we've seen on Instagram a lot right now is Bernadette. From chic floral wrap dresses to slinky midis, these are bound to make a statement at any wedding you attend. 

I've only recently stumbled across this brand but I love its more '90s-style silhouettes. That red dress is crying out for someone to wear it to a wedding when they know they'll bump into their ex.

We haven't been able to stop thinking about the dresses from Maggie Marilyn. While the designs are uncluttered, there are details such as a little belt or ruched sleeves that make these silk dresses total winners. 

One of the least expensive dress brands on this list, Sister Jane is a place to go for super girly dresses. From bubblegum pink smock dresses to mint mini dresses that will look great with sandals or boots, head here for frocks that are pure fun. 

Next up. the biggest spring/summer 2020 fashion trends you need to know. 

This piece was published at an earlier date and has since been updated.