The Secret's Out: These New Swimwear Brands Are About to Blow Up

Best new swimsuit brands



If you’re currently on the hunt to upgrade your summer wardrobe with some cool new swimwear, you’re in luck. I've had my eye on recent launches and have an edit of the best new swimsuit brands to know about right now. Whether you're wearing these to your backyard pool or styling a bikini as a top with shorts or skirts, there are plenty of cool new styles to have on your radar.

From the brand who put mermaid bikinis on the map to the ones tapping into the biggest swim trends of summer 2020, these are the labels you'll be spotting fashion insiders wear all summer long. Ahead, discover the need-to-know swimsuit labels that will be everywhere this season. You'll want to keep all of these stylish brands on rotation.

Isa Boulder

We can thank Indonesian brand Isa Boulder for the rise of mermaid swimsuits, which are starting to pop up everywhere. Finished with details like shell-inspired tops and delicate ruching, its pretty pieces are already in huge demand.

Best new swimsuit brands: Fisch



Taking inspiration from the '80s, you'll spot high-cut silhouettes and bold colors in the collection of Fisch—a stunning brand that is designed in St. Barths and made in Italy. Eco-friendly production is also core to the brand and the sustainable pieces are made from regenerated fishing nets and ocean waste.


Maiyo's swimsuits, which are handmade with Japanese yarn, feel as glamorous as they do charming. With crochet details and rhinestone buckles, Maiyo's swimsuits are undeniably fun.

Good American

Best new swimsuit brands: Good American



Khloé Kardashian's brand Good American isn't exactly new, but they just launched its first swimwear collection, and the pieces are stunning.

If you're after for a sophisticated take on swimwear, look no further than Leslie Amon. Finished with details like faux-pearl buttons and delicate sleeves, these are the ultimate pieces to wear if you want something that will transition beyond the beach.

Mirror Palais

Best new swimsuit brands: Mirror Palais



Marcelo Gaia is the founder and owner of NYC-based brand Mirror Palais—a label with cool, slinky pieces and colorful swimsuits. You'll be sure to spot the designs on every cool girl.

Bondi Born

As the name hints at, Bondi Born is an Australian-based brand that is inspired by the beachside neighborhood in Sydney. Its sophisticated take on swimwear is all about the perfect fit, using environmentally friendly fabrics.

Best new swimsuit brands: You Swim



England-based label You Swim is designed with stretch to fit to your body. With just a few different styles in a wide range of colors, you're destined to find the perfect silhouette and shade for you.


Best new swimsuit brands: Aexae



With nods to the '80s and '90s, it's easy to see why you'll spot that brand in closets of celebs like Kendall Jenner and Kate Beckinsale.