The 2017 Cool-Girl List: New Style Icons to Have on Your Radar

While we could spend hours looking at old outfits from our favourite style icons (Jane Birkin, we're talking about you here), but we are also always keeping a lookout for new faces on the scene. In our first-ever Cool-Girl List, we are bringing you some of the names we keep talking about in the Who What Wear UK office and who we therefore predict is set to be huge over the next 12 months (and beyond).

These 10 models, actresses, musicians and designers are not only making waves in their own industries, but they also have wardrobes unlike everybody else's. From the girl who seems like she's stepped out of a '50s photoshoot at the Beverly Hills Hotel to the street style star with our fantasy wardrobe, these are women who refuse to blindly follow trends and stick to their own distinct styles instead. Applause, please.

Scroll below to see our 2017 Cool-Girl List, and shop their signature pieces.

Adwoa Aboah

New style icons: Adwoa Aboah



Style Notes: Model Adwoa Aboah is one of the most powerful and refreshing voices in the fashion industry right now, using her celebrity to speak openly about her struggles with depression and founding her own feminist platform, Gurls Talk. When it comes to style, she sticks to great tailoring, quirky coloured sunglasses, piled-up gold jewellery and chunky combat boots. On the red carpet, she also does her own thing—for the British Fashion Awards in 2016, she wore a lime green tulle party dress by Molly Goddard.

Follow her at @adwoaaboah

Bel Powley

New style icons: Bel Powley



Style Notes: British actress Bel Powley, 25, is on the brink of Hollywood stardom, as her IMBD page is flooded with upcoming projects in post-production, including an adaptation of Sylvia Plath's The Bell Jar alongside Kirsten Dunst. She works with Rosie Huntington-Whiteley's stylist, Cher Coulter, and she's one of Alessandro Michele's favourite new girls, meaning she usually wears head-to-toe Gucci on the red carpet.

Follow her at @belpowley


New style icons: ASOS lesley



Style Notes: Lesley, a beauty blogger and one of ASOS's beauty insiders, is one of our team's favourite people to follow. Her laid-back look perfectly sums up London style, and we guarantee she'll make you want to buy just as many lipsticks as trainers.

Follow her at @asos_lesley

Laura Hayden

New style icons: Laura Hayden

Style Notes: Laura Hayden is the lead singer of the band Anteros, and she is also signed to Storm Models. She is putting the cool back into festival style, side-stepping the floral garlands and boho fringing for vintage denim, '60s cat-eye sunglasses, slogan tees and Doc Martens.

Follow her at @lauralahayden

Daisy Donohoe

New style icons: Daisy Donohoe



Style Notes: Daisy Donohoe, designer at accessories brand Zizi Donohoe, looks like she's stepped out of a '50s photoshoot at the Beverly Hills Hotel. Her style is all-out glamour, as she wears pink silky suits, kimono-style silk dresses, oversize sunglasses and elaborate gold jewellery. One thing is for sure, you'll never see her wearing jeans and sneaks.

Follow her at @daisydonohoe

Jan-Michael Quammie

New style icons: Jan-Quammie Michael


Getty Images

Style Notes: Jan-Michael Quammie, fashion director of InStyle Germany, doesn't dress like everybody else on the front row. Her style is eclectic and playful, as she often mixes unlikely colours, textures and prints—a combination that makes her the perfect subject for a crowd of street style photographers outside the shows.

Follow her at @jan.quammie

DJ Henri

New style icons: DJ Henri



Style Notes: You'll find DJ Henri behind the decks at the biggest fashion and Hollywood parties, and as you might guess from her bubblegum-pink hair, she is all about experimenting with her wardrobe. Her Instagram page is an explosion of space-age metallics, wacky prints and gloriously impractical accessories.

Follow her at @henri

Lulama Wolf

New style icons: Lulama Wolf



Style Notes: South African fashion blogger and artist Lulama Wolf is one of our latest Instagram obsessions. She leans on basics and minimal classics, including three-stripe Adidas track pants, oversize shirts, white block heels and a black leather jacket, but she always adds extra personality with her accessories.

Follow her at @lulamawolf

Sasha Lane

New style icons: Sasha Lane



Style Notes: American Honey actress Sasha Lane, 21, is considered one of the breakout stars of the year, so it's no surprise that fashion houses have been clambering to work with her, too. She starred in Louis Vuitton's S/S 17 campaign and is now a regular at Paris Fashion Week.

Lane said to The Observer of her style: "[N]ow when I take pictures, everyone's always like, 'your hair, your tattoos, your style, the way you move' and those are all things that people were critical of when I was growing up. People would say, 'you shouldn't have that many tattoos, you shouldn't have your hair like that, you should dress more like a girl, you should dress this to look professional, this is how you should walk and stand and move.'"

Follow her at @sashablane

Phoebe Lettice

Style Notes: Phoebe Lettice is the creative director of East London streetwear brand Illustrated People, and so she wears a graphic T-shirt better than anyone we know. 

Follow her at @phoebelettice

Inspired? Shop some equally awesome pieces below.

Shop the Cool-Girl Essentials:

We love this elegant double wrap gold bracelet, which features Tiffany's signature padlock and a ball charm.

Attico's wrap dresses look best when worn over a T-shirt and cropped jeans.

Who What Wear fans will know that it's all about big bold earrings this season.

Cat-eye sunglasses are some of the coolest shades around, loved by Laura Hayden and Jan-Michael Quammie.

A pink shirt is one of ASOS Lesley's go-to pieces.

We love the raw-hem detailing on the bottom of this denim jacket.

Millennial-pink trainers = an Instagram dream.

Related Stories