The 4 New Shoe Brands I'm Already Obsessed With This Year

"Obsessed" is such an irritating and overused word in fashion, I know, but when it comes to shoes, that's what I am. "Shoes" was my first word—no joke. Shoes are my primary vice. Shoes are the thing that take up the most space in my wardrobe. Shoes are the thing that can make or break an outfit. Shoes are my speciality, and each month I offer a dedicated column on the best to buy now (and the ones I've bought). Man, I love shoes. Which is why I'm excited to bring you my top new footwear brands for 2019. From the simple slingbacks the fashion crowd in Scandinavia is already going wild for to the intricately woven courts that will sell out when they hit Net-a-Porter, there's an intriguing variety of fresh labels to memorise now. Keep reading for shoe greatness.

New shoe brands 2019: Sania D'Mina green suede slingbacks



One shape, three colours… That's the kind of conviction we like to see in a startup brand. Swedish fashion editor and stylist Sania Claus Demina is the mastermind behind Sania D'Mina, the ever-so-chic footwear brand specialising in curvy-heeled stilettos has only helped add fuel to the fire of green shoes for 2019. The Scandi set have already been pledging their allegiance, but we predict her lovely shoes will walk into many wardrobes across the globe. And they can, thanks to worldwide shipping.

New shoe brands 2019: Soulier Martinez white woven leather pumps



Souliers Martinez shares a similar POV on designing as Sania, creating a recognisable look and keeping things quite strict and limited. The brand's instantly recognisable hand-woven pumps have "accounted for almost 80% of the brand's sales, showing that one singular style with a signature DNA can really move the dial," says Net-a-Porter's global buying director, Elizabeth von der Goltz. Street stylers have been into the Spanish brand's beautifully made boots and sandals as well. If you're searching for new shoes to wear to work, stop right here.

New shoe brands 2019: Amina Muaddi neon yellow glitter and crystal mules



Check out Amina Muaddi on Instagram—she's basically a goddess. So we've already admired her personal style, and the shoes she's designed for brands such as Alexandre Vauthier, but her relatively-new eponymous footwear line is out-of-the-world kinds of fabulous.'s womenswear buying director, Ida Petersson, told us that the architectural shape of the heel makes these high shoes genuinely super-comfortable to wear—that will be the beautiful coming together of being designed in Paris and made in Italy. Trying to get hold of a pair ahead of 2018's party season was like hunting down a rare Fabergé egg—these highly Instagrammable heels are hot property.

If you've been spotting a pair flat Mary Janes all over Instagram of late, Idée Fixe is to blame. The Georgian footwear brand has struck a chord with a generation looking for simple, minimalistic, elegant flats, boots and heels that can be thrown on with any given outfit. Added to that these are handmade (a quality many are coming around to again) and available via the brand's e-commerce store for worldwide shipping. Idée is the kind of brand you'll likely go back to time and again.