I've made no secret of my obsession with all things Scandi, having traveled to the region five times in the last couple of years. As I type this, I'm yet again packing for the 11-hour journey to attend Copenhagen Fashion Week, which begins on August 6. This season, there's even more attention on the Danish capital, considering that the fashion weeks in both Stockholm and Olso have been canceled for the time being. Plus, Cecilie Thorsmark, CEO of Copenhagen Fashion Week, is spearheading its push for sustainability, making the event all the more relevant and trailblazing right now.
Ahead of the fashion week's official kickoff, I wanted to take the opportunity to break down the more under-the-radar Scandi brands everyone is about to be talking about this week. First up is Helmstedt, which belongs in a fanciful fairytale replete with unicorns, rainbows, and sunshine (when you take a look at the ûber-colorful clothes, you'll know what I mean). Scroll down to see and shop all the emerging Scandi brands you need to put on your radar ASAP.
Last year, Crown Princess Mary of Denmark presented Emilie Helmstedt with the prestigious Magasin du Nord Fashion Prize, so you can bet we'll be seeing a lot more of the creative genius's whimsical clothes on stylish women around the world.
Already a favorite of Danish girls, Brøgger could very well be the next Ganni when it comes to achieving cult status. In its brand-new spring 2020 show, the brand showed off extremely cool oversize suits, lots of statement sleeves, and plenty of pretty prints.