I Know Good Bags, and These 11 Independent Brands Are My Favourites

Here at Who What Wear, we believe in the power of accessories. That's why we've dedicated an entire series—Successorise—to it. After all, nothing has the ability to overhaul your outfits quite like a well-chosen sparkly hair grip or an elegant pair of earrings worn with a messy low bun. The same, naturally, applies to handbags.

Handbags are covetable—this we know—and while my own personal wish lists will always include the classics (think Chanel, Gucci, Hermès—the dream), nothing gives me quite the same thrill as discovering a new It-bag brand. When I started researching the best new bag brands for this piece, I consulted both Instagram and the trend reports of Matches, Net-a-Porter and MyTheresa. And now, after hours of searching, I can confirm that these are the handbag brands to know now.

From the coolest bag I've seen (that costs just £65) to the label that dominated 2019 with its sleek wares (which has recently launched its debut bag collection), keep scrolling to discover the best new handbag brands of 2020.

S.JOON

New Handbags Brands 2020: @babba

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@babba

This vintage-inspired range began to gain momentum at the tail end of 2019. The "milk pail" will no doubt be on the arms of many fashion editors.

EMILY LEVINE

New Handbags Brands 2020: @emilylevinemilan

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@emilylevinemilan

Handcrafted in limited runs using only the best materials—whilst fusing together Japanese- and Indian-inspired artisanal practices—Emily Levine's bags are better described as works of art. 

New Handbags Brands 2020: @katarinapetrovic

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@katarinapetrovic

Aesther Ekme creates simple bags with function at their heart, but that doesn't mean they're not beautiful. In fact, their minimal silhouettes make them all the more covetable, as they'll go with just about everything you can pair them with.

KHAITE

New Handbags Brands 2020: @khaite

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@khaite

Khaite was one of 2019's defining brands, with its knitwear proving to be most popular in fashion circles. However, after launching its first handbag edit at the end of 2019, we think it's not going anywhere for 2020.

ROOP

New Handbags Brands 2020: Roop

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Courtesy of Roop

It takes a great deal to surprise the Who What Wear team, but that's exactly what happened when we saw the price of Roop's satin bags. A high-street price for a conscious, boutique Brit label? We can't say no to that…

New Handbags Brands 2020: @venswifestyle

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@venswifestyle

Made in Barcelona by traditional artisans, The Sant's bags are on every WWW UK team member's wish list. With their signature scrunchie handles and structured bodies, their play on proportion makes them look all the more premium. 

MASHU

New Handbags Brands 2020: @mashu

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@mashu

Mashu is an ethical handbag brand that is designed in the UK and handcrafted by expert artisans in Greece. Using only sustainably sourced materials that don't harm the environment, it's a mid-range purchase you can feel good about. 

ELLEME

Elleme first appeared on our radars last year, but it's slowly been building momentum. Choose from the raffia, mock-croc and pastel colour totes. 

Simple, chic, modern. Those are the exact three words I'd use to describe bag brand Coperni. 

JEENAA

Affordable brands that look expensive are what we're always on the look out for. Jeenaa ticks both those boxes with sharp, structured totes in minimalist colours that look way more than the under £80 price tags.

BONASTRE

A bag brand that's loved by Alexis Foreman means we need to know more about it. Bonastre. The brand uses vegetable leather and all pieces are softly structured and all feel super polished.