I Know Good Bags, and These New Brands Are Game-Changing

Here at Who What Wear, we believe in the power of accessories. That's why we've dedicated an entire series—Successorise—to it. After all, nothing has the ability to overhaul your outfits quite like a well-chosen pair of shoes, or an elegant pair of earrings worn with a messy low bun. The same, naturally, applies to handbags.

Handbags are covetable—this we know—and while my own personal wish lists will always include the classics (think Chanel, Gucci, Hermés), nothing gives me quite the same thrill as discovering a new It bag brand before it explodes on the fashion scene. Cue my latest sartorial endeavour: unearthing the coolest, newest handbag brands of 2020.

When I started researching the best new bag brands for this piece, I consulted both Instagram and the trend reports of Matches, Net-a-Porter and MyTheresa. And now, after hours of searching, I can confirm that these seven handbag brands are the ones to know in 2020.

From the coolest occasion bag I've seen (that costs just £65) to the label that dominated 2019 with its sleek wares (which has recently launched its debut bag collection), keep scrolling to discover the best new handbag brands of 2020.


New Handbags Brands 2020: @babba



Having begun to gain momentum at the tail end of 2019, we predict big things from this vintage-inspired range. Prepare to see the "milk pail" bag everywhere.


New Handbags Brands 2020: @emilylevinemilan



Handcrafted in limited runs using only the best materials—whilst fusing together Japanese and Indian-inspired artisanal practices—Emily Levine's bags are better described as a work of art. 

New Handbags Brands 2020: @katarinapetrovic



Aesther Ekme creates simple bags with function at their heart, but that doesn't mean they're not beautiful. In fact, their minimal silhouettes make them all the more covetable, as they'll go with just about everything you can pair them with.


New Handbags Brands 2020: @khaite



Khaite was one of 2019's defining brands, with its knitwear proving to be most popular in fashion circles. However, after launching its first handbag edit at the end of 2019, we think 2020 is going to be all about Khaite's arm candy. 


New Handbags Brands 2020: Roop


Courtesy of Roop

It takes a great deal to surprise the Who What Wear team, but that's exactly what happened when we saw the price of Roop's satin bags. A high-street price for a conscious, boutique Brit label? We can't say no to that…

New Handbags Brands 2020: @venswifestyle



Made in Barcelona by traditional artisans, The Sant's bags are, quite literally, on every WWW UK team member's wish list right now. With their signature scrunchie handles and structured bodies, their play on proportion makes them look all the more premium. 


New Handbags Brands 2020: @mashu



Mashu is an ethical handbag brand that is designed in the UK and handcrafted by expert artisans in Greece. Using only sustainably sourced materials that don't harm the environment, it's a mid-range purchase you can feel good about.