The 5 New It Bags Our Fashion Friends Are Already Carrying

Nothing gets me giddier than discovering a brand-new designer. It's the reason I can often find myself in a 2 a.m. Instagram hole, eight pages deep, my Saved folder overflowing with new discoveries. For someone who scouts the internet every day for the best shopping, discovering new brands before they become cult is a serious thrill—and honed skill.

Lately, my Saved folder has been racking up a lot of new handbag designers that are around the £500 mark. Each of their designs feels undoubtedly fresh, a tough feat in the current age of designer it bags and logomania. From the perfect polished top-handle bags to quirky printed mini bags that will make any wedding guest outfit, I'm sharing six new brands you might not have heard of yet but definitely will soon.

Go ahead and see the next big names in the accessories world—with love from my Saved folder to yours.

1. Rylan 

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(Image credit: Getty)

Lisa Aiken, the fashion director of Moda Operandi, has a proven track record of spotting the next big bag brand, and this year, she's championing Rylan — a brand that creates beautiful leather satchels. 

2. Ratio et Motus

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(Image credit: Getty)

Think of that polished top-handle bag your grandma always used to carry, and then add an element of playful surprise and you have Ratio et Motus. The brand's Twin Frame Bag is at once novel and practical, featuring a second mini bag that gives you the option of detaching and wearing each one separately or together.

Shop the brand:

3. Medea Sisters

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(Image credit: Lisa Aiken)

Last time I was in NYC, I walked into Opening Ceremony and was immediately drawn to an array of boxy leather totes in dreamy candy colours by the label Medea Sisters. How the team was able to take a simplistic concept and make it extremely cool and cult-worthy is beyond me. I'm hooked.

Shop the brand:

Related: Summer 2019 Fashion Trends: Looks You Need to Know

4. Wandler

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(Image credit: Who What Wear UK)

Wandler's got the makings of true It-bag potential. The bags are polished and elevated with distinctive, recognizable shapes and come in so many fun colour options. If you're looking for a new investment bag that's both sleek and stylish, Wandler is a very good bet.

Shop the brand:

5. Rixo

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(Image credit: Monikh)

Not technically a handbag designer London-based brand Rixo, which is known for its printed midi dresses, has branched out into accessories. The handbags are all vintage-inspired, with a boxy shape with a top handle and a gold chain strap and a gold shell clasp. 

Speaking of It items, this fall piece has officially gone viral.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.