Bragging Rights: 11 New Brands All the Buyers Are Going Crazy For

New season = new brands. That's how it (joyfully) goes, and we're here to keep you abreast of the best for autumn/winter 2016. In order to do so, we've tapped into our clever contacts—the most forward-thinking buyers at our favourite stores—to get the skinny on what's hot before it's even hit the shop floors or virtual rails. 

From Net-a-Porter's hot tip on affordable Scandi style through to's French invasion, we've got the list of names you'll need to learn by heart, consider investing in, and start identifying within stylish circles ASAP. There's a reason this kind of fashion knowledge gives you bragging rights—even if you don't own something (yet), your wardrobe is already looking ahead. 

Scroll down to see, shop, and even ink into your diaries before they've even landed, the new fashion brands that autumn/winter 2016 is all about…