The 10 Lesser-Known Fashion Brands You Need to Know About in 2022

by Joy Montgomery

From Boochier's new-gen fine jewellery to D'Accori's gravity-defying platforms, we were truly spoilt for choice when it came to compiling our line-up of new fashion brands for 2022, and this is saying something considering the devastating effect the pandemic has had on small brands and young talent over the last two years. While each brand is unique in its innovations and design aesthetic, there were a few themes that wove their way through this year's shortlist.

Photo:

@threadsstyling

Upcycling and the use of vintage fabrics was a key attribute, seen in Connor Ives's patchwork dresses and Chopova Lowena's pleated skirts, pointing to the younger generation's concern with the industry's environmental impact. We also cannot ignore the storming return of noughties fashion, with diamanté-studded accessories, cheeky cut-outs and crop tops present in the collections of Marshall Columbia and Benedetta Bruzziches. Both are sure to be a hit with the Gen Z crowd.

For those who prefer their fashion a little more minimalist, there was also a good dose of elevated basics. We recommend you check out Interior, one of Net-a-Porter's Vanguard brands, for clean-lined tailoring and stylish separates. Mirla Beane is also worth a mention for its affordable and versatile approach to sustainable style. The brand's short-sleeve shirred midi dress has shot right to the top of our spring wish list. Ready? Scroll down to see and shop the lesser-known brands we're loving for 2022.