There's a New Wave of Instagram It-Bag Brands

When it comes to cult handbags, emerging brands can become power players overnight thanks to a couple of Instagram posts. Danse Lente, Wandler, Staud and Simon Miller all produce bags that are easily identifiable and have an accessible price point of £500 or less. These are certainly an investment but an investment that is more realistic for those of us not on investment-banker salaries.

This hype around bags by smaller labels doesn't seem like it'll slow down any time soon, as there is a new wave of Instagram It-bag brands emerging in 2018. You probably aren't on a first-name basis with some of these brands just yet, but after four weeks of street style pictures in September (aka fashion month), we think you will be. These three brands are all doing something a little different, making them truly stand out on our Instagram feeds. From wicker belt bags to a dreamy zebra-printed mini shopper, keep scrolling to shop the new wave of cult bag brands.