These New British Fashion Brands Will Be the Next Big Things

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Welcome to Who What Wear UK's Brit Month, a four-week-long riot of brilliant wardrobe-related things that just so happen to be British. From homegrown startup brands that we want to bring to your attention to the naturally awe-inspiring stylings of our nation's best dressed street stars, this is your hub for the finest fashion intel from these fair Isles.

As you well know, the UK is a thriving place for young fashion talent. We nurture promising designers like nowhere else on this planet, so it's only natural that there's forever a steady stream of new names to add to our list. 

Now is a particularly exciting time because setting up your own clothing line has never been easier. Okay, it's still tough, but with the dawn of e-commerce shopping and cult brands rising to the forefront, thanks to social media platforms like Instagram, there's at least one stronger link in the chain: You can get people to love what you're doing before you've even made anything!

Keep reading to see the new British brands we're predicting will blow up on the fashion scene.

DEL RIO LONDON

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Style Notes: If your furry-slide addiction is peaking, then we suggest to bookmark Del Rio's shoes immediately. Beloved of the blogging set and also stocked at MatchesFashion.com, these made-in-Spain, designed-in-London critters are so cool.

BLAKELDN

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Style Notes: Knitwear is any Brit girl's new indulgence, and Blake LDN (designed by Alice Ashby) is made of award-winning stuff. Camille Charrière is a fan of the label's pink sweaters, and we are, too.

LAURIE LEE LEATHER

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Style Notes: We first discovered Laurie Lee's hand-painted leathers at LFW, and we're ashamed to say many an influencer got there before us. Well, these bikers do make for perfect Instagram images, don't they? Shop them at Selfridges now.

Related: The 10 Unwritten Rules of Brit-Girl Style

NEOUS

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Style Notes: If you like your shoes to come with a side order of quirk—like tipped heels or metal discs—this new shoe label is an optimum choice. You can preorder Neous on Moda Operandi, or you can wait for them to land soon…

CO/MUN

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Style Notes: From the knotted shirtdress you'll wear all summer to the striped button-down you'll love taking to the office, Co/Mun's alternative tailoring is piquing the interest of many a fashion buyer and editor right now. Avenue32.com has plenty of the brand's stock in right now.

Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

DANSE LENTE

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Style Notes: Danse Lente's handbags aren't available yet, but they'll be launching in April and reportedly dropping into Selfridges—so keep your eyes peeled, and decide on a favourite style from the seriously chic range now.

HOUSE OF SUNNY

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Style Notes: House of Sunny has been quite the startup success story on ASOS Marketplace. The brand's slouchy separates, statement sleeves and simple dresses are so affordable that it'd be rude not to add to cart.

BRUTA

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Style Notes: Bruta's loose-fit unisex shirts are treated more like an artist's canvas than a fashion piece—expect unexpected prints, embroidery and detailing that come with a story to tell.

Related: 8 Mid-Priced Brands That Are Huge on the Scene Right Now

16ARLINGTON

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Style Notes: Sequins! Feathers! Pink! Pearls! Frills! Bows! This is unadulterated froth femininity at its most exuberant. You can even buy separate embellished sleeves to place onto items you already own—genius. 16Arlington will soon be launching its own e-comms, so watch this space.

YEARONE COLLECTIVE

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Style Notes: East London–based brand YearOne Collective offers a varied line-up from nerdy anoraks and giant puffers to leather miniskirts and sporty zip-up track tops. And that's exactly the point: It's all about wearing less obvious pieces together, like super-blogger Shini Park, pictured here.

Next up: The best dresses to wear to a wedding on the block.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.