The New Brand Directory: 20 Labels That Are About to Rock Your World

One of my favourite parts of this job is uncovering new talent. Whether that's young brands on the rise or burgeoning Instagram stars, it's always fun to feel like you got there first. This week, I'm looking at the former: exciting, almost unheard-of labels that your unique wardrobes will welcome with open (statement sleeve–clad) arms. Whether snapped up for the first season by the all-important department store buyers or simply trending on social, these are the fresh names from across the globe that our team can't get enough of.