Prediction: 2018's List of Hottest Brands Looks Like This

Like the start of the school year and a fresh set of biros, a new season goes hand in hand with a little bit of shopping to jazz up the old reliables in your wardrobe. But where’s the best place to begin? I suggest bypassing the navy jumpers for something a bit different, something you can post on Instagram and elicit the question, “Where did you get that?” from followers. The good news is that we’ve done all the legwork for you and found nine brands that all the cool kids will be wearing. From the handbags that have the Danish street styler seal of approval to the only single earrings to be seen in. Ready, set, shop!

1. Svnr

Svnr, pronounced “souvenir”, is the perfectly named earring brand from Christina Tung that only launched in June. The miniature works of art are made from upcycled bits and pieces like mother of pearl, shells, agate, coral and lapis lazuli so wearing one is like carrying around a treasure trove from another time. 

2. Les Rêveries

We predict all the street stylers at NYFW will look like a flock of milkmaids in Les Rêveries dresses come September. Two sisters are behind the collection and their blossom-printed silk dresses with dreamy ruffles are all we want to wear.

3.  Dôen

New brands 2018: Lily Aldridge wearing Shop Doen dress



Warning: Surfing the website of Dôen, a California-based label, will make you want to up sticks and move to Santa Barbara. The clothes are wholesome, bohemian, almost sun-kissed, and fans include Michelle Monaghan, Lily Aldridge and Glossier’s Emily Weiss.

4. Lupe World

Jeanette Madsen and Thora Valdimars made street style gold when they stepped out in matching snake print trousers at Copenhagen Fashion Week. They’re from Lupe World’s S/S 19 collection, but you can shop the brand’s silk dresses with plunging necklines now.   

5. Oh Hey Girl

New brands 2018: model wearing Oh Hey Girl dress


Oh Hey Girl

What started off as a Depop business inspired by Korean street style has graduated to a fully-fledged online shop. The founders are Jade Douse and Symone Mills and their high-necked smock dresses and silver track pants will be big this autumn.

6. Them Bones

The Spanish sisters behind Them Bones, Lucia and Helena Cuesta, join the coterie of European jewellers making modern heirlooms. Their quartz pendant necklace, where the chain is made from chunky links, is set for Instagram glory.

7. Loveness Lee

The silversmith behind eponymous jewellery label Loveness Lee is fascinated by the natural world. That’s why her handcrafted pieces are named and inspired by things like the gnarled bark of a Sequoia tree, Welsh waterways and the gracefulness of air. 

8. Jeanerica

Jeanerica describes their products as “contemporary premium denim commodities,” which roughly translates as super flattering jeans, with a side order of slubby jersey tees.Their classic fit jeans with a mid-vintage wash, made from 98% organic cotton and 2% Lycra, will make you wonder how you ever lived without them.

9. Núnoo

You might have noticed all the Danish influencers are posting photos of kitsch cross-bodies and totes made from see-through plastic. They’re from Núnoo, and the Power Range pink tote will only set you back £42.

The only question left is how many of the nine you can resist? 

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