In my role as associate social media editor for Who What Wear UK, I spend a lot of time on the internet. A ton of that time is spent on Instagram, which means I stumble across new brands around the world nearly every day. So it felt natural to start a monthly column that will bring you new brands and designers to discover, support and love before they get big—and it's also a chance to find unique pieces to wear so you stick out from the crowd. See my latest finds below.
Untitled is a seasonless womenswear label from India. The moment I spotted it I knew the whole brand would be something special; I particularly love this Limi Dress. The patterns and cuts are totally unique, and even though it's on the other side of the world, it speaks to many trends that are big right now over here.
Though founders Marco and Kikka hail from Italy, the pair met at uni in London and decided to launch 16Arlington to create the perfect fusion of their respective styles and tastes—a mix of minimalism and European flair. This feather-trimmed top, which I absolutely NEED this holiday season, embodies this vision.
Alexa de la Cruz
Alexa de la Cruz jewellery is handcrafted in Mexico City. Inspired by "organic forms and traditional Mexican silversmithing," all of the pieces are fantastic, but my favourites are the massive glass pendants.
Suzanne Rae is a Brooklyn-based brand "inspired by and made for the progressive and modern woman." I'm particularly obsessed with the shoes, which remind me to so much of Sofia Coppola's Marie Antoinette. I'll have to get some macarons to match.
Aéryne is a Swedish fashion brand with its creative studio located in Paris. The minimalist pieces are brought to life with vibrant colours and shapes; I particularly love the satin pieces.
"Dreamt up somewhere between Shanghai and London," Hai embodies "the best aspects of two of the world's most historic and vibrant continents." These little handbags are the next wave of It bags to emerge on Instagram, and already they've been spotted on some of our favourite accounts.
As someone with minimalist style, I let my dramatic side come through my accessories, which is why I fell for Valet Studio. Their handmade resin jewellery and hair accessories are dreamy; I especially love these large tortoiseshell clips.
I spotted About Arianne on Instagram a while ago, but I had to make sure you knew about it too. It's a slow-fashion footwear brand founded in Barcelona by Ariadna Guirado and Ernest Vidal. Their designs are unlike anything I've seen before, often giving a simply shaped shoe a defining characteristic like a gold bow or a hexagonal heel.
Another Spanish brand I love—notice a pattern?—is La.Bleue. Designed in Andalusia and made in a small workshop near Le Marais in Paris, these pieces are simple and timeless. Two of my favourites.
Keep Scrolling for Brands I Discovered Earlier…
This brand both recalls Gwyneth Paltrow's '90s wardrobe—hello, maxi silk skirts and sheer long-sleeve tops—while offering a range of sheer, ruffle blouses that are to die for. I need it all, really.
I'd spotted Idée Fixe a few months ago on Brittany Bathgate's feed, but they've finally launched a website, which makes shopping for their simple, subtle handmade shoes that much easier. Based in Tbilisi, Georgia, the brand embodies the understated Instagram aesthetic so that each of their timeless flats could work with any outfit.
Each of Radish's pieces comes with a vintage twist, with flowy dresses that make you feel like you've dropped into a '70s tea party. Every single piece has been inspired by an "obsessive love of fashion, art, music... all catalogued in well-loved, cherished scrapbooks so no detail gets missed," and could work for a wedding or a casual park picnic.
Belize aims to create timeless collections you can pop on every day. Each piece is handcrafted with care and you can tell. This is definitely an investment brand, but the quality will last you and that is worth it.
In a world of baskets, nylon backpacks and beaded bags (not complaining, love them all), it's nice to come across a new brand that focuses on simple soft leather goods. Hailing all the way from New Zealand, I love every bag of theirs but I particularly love the croc-effect bucket bag.
This sustainably made Scandi jewellery brand is not like any other Scandi brand I've seen lately. The loud, strong statement pieces stand out and will grab you tons of compliments. I love these razor sharp hoops.
London-based Fruity Booty is refreshingly funny for an underwear brand. Its summer collection, "Tropic Like It's Hot" (see—funny!), features models who look like real people wearing fabulous '80s-inspired nightwear and lovingly made lingerie. Created by friends Minna Bunting and Hattie Tennant in October 2017, the ethical brand is also affordable. Oh, and everything is super cute.
Sunad is a shirt brand based in Madrid. With classic designs and the use of only natural fibers, the effect is what the brand describes as "the YSL woman of the '70s with a contemporary twist." Okay!
Entireworld is the latest basics brand that is so hip it hurts—and I love it. Take a scroll on its Instagram feed, and you'll see Jason Schwartzman, Beanie Feldstein and Аna Kraš featured wearing its pieces. But all that cool is not without a purpose; at its core, this brand is good—very good. Its cotton is organic, and its clothes are meant to be worn forever, not just for one season.
I saw first saw Kara in a post tagged by Marianne Theodorsen and loved it instantly. Based out of NYC, the incredibly cool vibe of the bag brand comes from its ethos: celebrating individuality, creativity and making space for innovation. It also takes its name from the word karaoke, which I adore. The only problem: You'll want more than one of its bags.
You've probably seen these hand earrings everywhere on Instagram, but you might not have known what the brand behind them was. Meet Young Frankk, the brand supplying the coolest Instagram queens—like Maria Bernad—with affordable, minimal pieces. I got my hands on these gold hoops recently and get compliments on them every time I wear them.
I hope you've enjoyed this latest edition—join me next month for new introductions to brands and designers from all over the world. If you're ever unsure whether or not to buy something, feel free to ask our shopping community on Facebook.