These Cult Trainers Are Always Sold Out—But We’ve Just Found a Restock
If there's one pair of sneakers I can't seem to shake, it's the New Balance 550s. Throughout the year my saved folder has been brimming with influencers, editors and celebrities wearing them all different ways, showcasing their various colour-ways and collaborations. Notoriously selling out faster than you can say "hypebeast", these retro-inspired trainers are almost as difficult to get as Glastonbury tickets, and are fetching double their RRP on resale sites.
So when we recently discovered them online in stock in *most* sizes, we knew it was information we had to divulge. Whilst the all-white ones have been completely sold out for a while, a few that have just come into stock on Urban Outfitters, and our favourite burgundy and navy style hue is almost fully stocked on Arket.
Whilst others may prefer the New Balance 327s, I love the nostalgia of the 550s. Inspired by 90s basketball, they're the pinnacle of streetwear style and the epitome of athleisure–so wearing with sweats is actively encouraged. Of course, you could also style them up for the office like Francesca Saffari by wearing them with wide leg tailored trousers, or create an off-duty look by pairing them with your favourite denim. However you choose to wear them is up to you, just don't delay adding them to your basket.
Shop the New Balance 550s:
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Next up: the SS23 trends to invest in.
Rebecca Rhys-Evans is a London-based fashion and beauty editor with a decade of branded content and editorial experience. She started working at Who What Wear UK in the summer of 2022, where she was hired to lead all branded content for the UK site. Be it appearing on-camera to showcase how to style the latest designer collections, or reviewing the most recent beauty skincare products, Rebecca is the voice (and often face) for Who What Wear UK’s commercial partnerships. A self-confessed internet obsessive, she loves all facets of content creation—be it writing, filming, art directing or styling—and revels in collaborating with brands to help harness their product and tell their story.
After graduating from University of Liverpool in American Studies, she travelled around North and South America before moving to London to pursue her career as a fashion journalist. Before she landed her position at Who What Wear, she was a freelance writer and content consultant, writing for Polyester, Screenshot, Marie Claire, Refinery29 and Culture Trip, reporting on everything from internet culture, vintage shopping across the world, sustainability and sex work. Adding to this, she has also held editor positions at FLANNELS.com, BURO., Koibird and SHOP Magazine.
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