Our Editors Shop This Affordable Lesser-Known Brand for the Best Dresses

Here at Who What Wear, we’ve plundered the depths of the high street and left no stone unturned in our mission to deliver you the most affordable and chic dresses around. So when we stumble upon a new purse-friendly offering, we get pretty excited (to say the least). Never Fully Dressed came across our path via our So… Should I Buy This? Facebook group, with multiple members extolling the brand’s well-designed collection. After browsing the site (which started life as a market stall, FYI), we discovered the brand’s treasure trove of beautiful dresses—from dramatic leopard print and sultry slips to trend-led tiered maxis. We were instantly hooked.

Uncertain about quality? We did a quick survey on our Facebook group and found that people were more than happy with their purchases. One member (and happy Never Fully Dressed customer) said, “I have the Patti slip dress, and it’s actually been one of my favourite dresses—so much so I’ve worn it four or five times (which is pretty much unheard of). Well-made and the cut is really flattering.”

In regards to fit, another member said, “I love them. I’m a 10 and wear a medium. It fits perfectly on me (I like to have room to eat!), quality is great, cuts are exceptional.” Well, we can’t argue with that. Scroll down to see how Instagrammers style their dresses and shop our Never Fully Dressed edit.

Style Notes: Pretty flouncy dresses needn’t only be worn with heels—they also work with sneakers.

Style Notes: Take the slip dress sassiness down a notch by wearing a white T-shirt underneath and some Converse. 

Never Fully Dressed Best Dresses: Cara Black wearing white ruffled midi dress



Style Notes: Another trainer-and-dress pairing that’s ideal for the warmer weather. 

Style Notes: Adding white heels and a camel-coloured jacket make this outfit look way more expensive. 


There’s definitely a bit of a rock ‘n’ roll vibe to this outfit. 

Ideal for that wedding you’ve got coming up. 

Style with chunky Docs and black tights when it turns cooler. 

This one is great for the office but also a summer garden party. 

The arms on this dress are super flattering. 

Your holiday wardrobe is calling out for this. 

Thanks to the shirring on this dress, it automatically gives you a nipped waist.

Style this slip dress as per the model and cinch it with a belt. 

A fabulous T-shirt dress for an easy weekend outfit idea. 

Next up, the biggest autumn/winter 2019 fashion trends you need to know for next season. 

The article was published at an earlier date and has since been updated. 

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