The Next Big Swim Trend Is Already Happening

In case you’ve missed it, we have a pulse on everything swimwear from the brands I recommend to all my friends to our summer swim starter pack and the 2018 version of a “string” bikini. Today we’re adding to the list of helpful swimsuit shopping tips by sharing the next big trend we’re ready to wear. From brands like Reina Olga to Same Swim, neon swimsuits are all over the gram at the moment.

We caught up with Guia Cleps, founder of Reina Olga (a swimwear line known for scrunchie-style suits and cheeky silhouettes), for more insight on the neon trend. “For me, swimwear is all about unleashing that wild, badass kid within who is crazy about bold colors. Neons are great to make that hard-earned tan really pop,” the designer shared. Whether you’re planning your next vacation or simply updating your swim selection, why not add some vibrancy with an eye-catching neon option? The below swimsuits are sure to convince you—we promise.

Available in sizes XS to L.

Available in sizes XXS to XL. 

What would a swim story be without offering you the season’s coolest sunglasses to complete your summer shopping? 

Related Stories