High Street
Apr 4, 2023

We Love This Cool, Affordable Brand Just as Much as We Love Zara

by Emily Dawes

NA-KD has over 3.12 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 572 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to shout about it. If you’re not already a loyal fan, what you’re missing out on is a serious gold mine of inexpensive, chic and understated pieces perfect for building up your wardrobe of basics.

Minimalists, listen up because this one’s for you. Yes, there are some brighter, more out-there pieces on the site (and a great partywear selection for any upcoming events), but what really shines from NA-KD are its simple, pared-back styles. Spotted on the coolest girls, from Hannah Lewis, fashion director at Threads, to Amaka Hamelijnck, a Dutch and Nigerian influencer, it’s the perfect option when you want expensive-looking simple outfits that don’t break the bank.

So what should you be looking out for in particular? Well, personally, we love the taloring, which has that relaxed, designer feel to it, and most of the blazers come in at under £70. It does some of the best wide-leg tailored trousers we’ve found, which work perfectly paired with its trend-led knitwear, dresses and tops (think cut-out bodies and barely there cardigans). Even the accessories are impressive.

It’s also good to note that, although being affordable and doubtless not perfect, the brand takes a positive stance on sustainability with clearly marked "more sustainable" shopping options, a pre-loved section, climate-compensated shipping and returns, and many of its pieces made using organic and recycled materials.

NA-KD Classic Linen Shirt

A crisp white linen shirt will be one of the hardest working pieces in your spring/summer wardrobe. Wear with wide-leg trousers, denim, shorts and over dresses or swimwear.

NA-KD Relaxed Cotton Shirt

Relaxed Cotton Shirt

The fit of this striped shirt is perfect.

NA-KD Linen Tie Back Top

Linen Tie Back Top

How pretty is the open back on this linen top? I also love the ruffled sleeves.

Alessa Winter X NA-KD Oversized Denim Shirt

Alessa Winter X NA-KD

Oversized Denim Shirt

Nail double denim with this dark-wash shirt.

NA-KD Basic One Shoulder Rib Top

One Shoulder Rib Top

A one-shoulder top looks so good with wide-leg trousers or loose-fitting jeans and heels on a night out.

NA-KD Slit Detailed Maxi Denim Skirt

Slit Detailed Maxi Denim Skirt

Why yes, I will be copying this entire outfit over the Bank Holiday weekend.

NA-KD Straight High Waist Cropped Jeans

Straight High Waist Cropped Jeans

This whole outfit caught my attention, but I especially love these jeans. They also come in black, cream and a light-wash denim.

NA-KD Elastic Waist Wide Leg Pants

Elastic Waist Wide Leg Pants

These look so comfy, don't they?

NA-KD Cargo Mid Waist Jeans

Cargo Mid Waist Jeans

Cargos and stripes? Sign me up!

NA-KD Mid Waist Maxi Satin Skirt

Mid Waist Maxi Satin Skirt

I just know this satin maxi will become a wardrobe staple. Wear it with heels and a blazer, a chunky knit and boots or a t-shirt and sandals.

NA-KD Classic Linen Wide Leg Pants

Linen Wide Leg Pants

These wide-leg linen trousers come in 8 colours, including this chic beige hue.

NA-KD Trend Relaxed Oversized-Fit Blazer

Relaxed Oversized-Fit Blazer

A classic piece you'll love forever.

Josefine Hj X NA-KD Linen Blend Trench Coat

Josefine Hj X NA-KD

Linen Blend Trench Coat

This linen trench coat, which is part of the Josefine Hj X NA-KD collab, is just so chic.

NA-KD Basic Blazer

A pink suit might not be top of our wish list for SS23, but looking at this duo made me realise just how versatile it can be.

NA-KD Trend Regular Linen Blazer

Regular Linen Blazer

I'm seeing this over a simple white tee and blue jeans look.

NA-KD Classic Oversized Sharp Lapel Blazer

Oversized Sharp Lapel Blazer

Fans of minimalist fashion might default to black and white, but browns and beiges look just as polished all year round.

NA-KD Oversized Trenchcoat

Oversized Trenchcoat

Trenches really come into their own this time of year.

NA-KD Trend Halterneck Midi Dress

Halterneck Midi Dress

This beautiful midi dress will become a summer hero. Wear with a blazer over your shoulders and strappy sandals for an easy yet chic 'fit.

NA-KD Knitted Wide Rib Midi Dress

Knitted Wide Rib Midi Dress

Add chunky sandals for a spring look that is bound to impress.

NA-KD Knitted Wide Rib Midi Dress

Knitted Wide Rib Midi Dress

This pretty pale blue style caught my eye.

NA-KD Linen Shirt Dress

Linen Shirt Dress

A linen mini dress works for the office, weekend and an evening out.

NA-KD Boho Cups Detail Cotton Midi Dress

Cups Detail Cotton Midi Dress

A pretty floral dress is never a bad idea.

NA-KD Rib Knitted Deep Back Maxi Dress

Rib Knitted Deep Back Maxi Dress

Another versatile knitted dress that will work hard for you all year round.

NA-KD Shoes Quilted Toe Strap Sandals

Quilted Toe Strap Sandals

Comfy and cool, what more could you want?

NA-KD Accessories Wide Press Button Crossbody Bag

NA-KD Accessories

Wide Press Button Crossbody Bag

Roomy enough for all your essentials without being too bulky when worn as a cross-body bag.

NA-KD Shoes Ankle Strap Stiletto Sandals

Ankle Strap Stiletto Sandals

These simple black heels are bound to go with nearly everything in your wardrobe.

NA-KD Shoes Strappy Calf Flats

Strappy Calf Flats

These will be my most worn summer shoe.