The Cult Buys You'll See All Over Instagram in 3 Months' Time

We have a bit of a soft spot for brands on the rise here at Who What Wear. Over the last couple of years, we've seen a handful of niche labels being catapulted into the spotlight, thanks to many influencer and fashion-editor endorsements. These are brands that won't be immediately obvious to the average passerby on the street but are sure to be clocked by fellow fashion lovers. Who needs flashy logos, after all?

While the summer months are a hotbed for It dresses, autumn is a subtle month filled with cosy layers and luxe fabrics. Brands such as Stand are front-of-mind as we search for that illusive trans-seasonal jacket, while the likes of By Far and Wandler are knocking it out the park when it comes to new-season accessories. Can you tell we're actually quite excited about the imminent drop in temperature?

We've already made an extensive list of the items that set our hearts racing, and they're all to be found on MyTheresa. We tried on a few of our fave pieces, including Stand's orange-and-black shearling jacket and Ulla Johnson's wide-leg jeans, and can confirm that we won't be taking them off for the entirety of September. Scroll down to shop these pieces and more.