12 Outfits That Prove This Is THE Colour to Be Wearing Right Now

Mustard: We know it doesn't sound so tempting, but once you see this autumnal hue in action, you'll be reaching for it in no time. We reckon it all started with Beyoncé's Lemonade dress. Her billowing ochre chiffon gown from Roberto Cavalli shall forever be etched into music-video memory, and we're predicting it will be one of the most commonly copied looks for Halloween this year.

Next up came confirmation from one of the most important A-list stylists on the block: Our contributor Cher Coulter (aka Rosie Huntington-Whiteley's right-hand woman) called out this shade as the most important of the A/W 16 season months back.

The came fashion week, and with it, a shift in the weather, and every stylish girl turned her gaze away from the pretty pastels of summertime and into the sumptuous, golden spectrum of mustards. Punctuated with black or denim, this colour provides more nowness than most, and it's been wholeheartedly adopted by a savvy group that includes everyone from Arizona Muse to Caroline Issa, as well as French fashion editors and Italian street style stars. 

If you aren't convinced yet, look to the perfectly assembled outfits below, and then keep going to see some of the hottest mustard picks on the shopping planet.