When fashion search platform Lyst releases one of its industry-anticipated fashion reports, it always acts as a treasure trove of information. Which brands consumers are searching for, which products are most in-demand, and which labels are on the rise are all questions Lyst's data accurately manages to answer.
Recently, the company released its 2020 Conscious Fashion Report, and as expected, the findings were as interesting as ever. Partnering with Good on You, an organisation that rates companies based on their treatment of people, the planet and animals, Lyst revealed exactly which conscious fashion brands customers are most interested in.
From Maggie Marilyn (pictured above) to Stella McCartney to Reformation, Lyst split their report into several categories, including "Most Wanted" items and "Brand to Watch."
Unsurprisingly, Veja is the platform's most searched for sustainable sneaker label, while It-girl favourite Girlfriend Collective takes the cake as one of the most in-demand activewear brands. In terms of specific products, Stella McCartney sneakers experienced a lot of interest thanks to Taylor Swift, while Reformation dresses garnered a huge 70,000 searches. Keep scrolling for six in-demand eco-conscious brands, according to Lyst.
Named by Lyst as a brand to watch, New Zealand label Maggie Marilyn has been steadily on the rise. Counting Meghan Markle as a fan, the brand saw a 96% spike in pageviews last year during New Zealand fashion week and its demand has increased 19% year-on-year.
Thanks to an endorsement by Taylor Swift, Stella McCartney's Eclypse sneaker became one of Lyst's most in-demand conscious items. Made entirely of non-leather materials, the product saw a 126% increase in search traffic after it was worn by the singer.
When it comes to sustainable activewear, Girlfriend Collective is one of the most searched brands. In fact, page views for the label's leggings (which are made from recycled water bottles) are up 244% year-on-year.
With searches up 115% year-on-year, Veja is the most searched sustainable sneaker brand on Lyst. Additionally, its much-loved Campo trainer has been the most-wanted non-leather product on Lyst for the last year.
Mother of Pearl
Named as a brand to watch, searches for Mother of Pearl rose by 50% this year when the brand announced it was set to launch an eco-label in collaboration with John Lewis.
If we needed any further proof on the popularity of Reformation, Lyst revealed there were over 70,000 searches for dresses by the brand last year. Not to mention, page views for Reformation are also up 41% year-on-year.