Prediction: These Will Be the Most Instagrammed Products of the Summer

Today we are going to tell you about every new Instagram-based fashion trend you need to know because summer 2017 is rapidly approaching. As ever, our favourite Instagrammers are making us want to shop, and a number of items are already emerging as the most-liked pieces of the summer.

This summer you're still going to see plenty of basket bags and off-the-shoulder tops on your daily Insta scroll, while oval sunglasses, embroidered denim and lace-up swimsuits are also going to be huge blogger trends. Ready to find out which products are destined to up your Instagram game when the hot weather comes? Scroll on to read all about the six items that will be all over your Insta-feed come summer.

OVAL SUNNIES

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This sunglasses silhouette is popping up everywhere. While white versions made a huge splash at fashion week, we are starting to see the shape in a variety of other colours. Whichever you choose, there is no denying that these shades make for a killer Instagram.

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EMBROIDERED DENIM SHORTS

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According to the Instagram accounts of several bloggers, embroidered denim shorts are 10 times better than plain denim shorts. The best thing about them is that they are basically an outfit in themselves. All you need to do is throw on a bikini top or T-shirt, and you're good to go.

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LACE-UP SWIMSUITS

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If there is one detail to pay attention to this summer in the swimwear department, it's lace-ups. From bikinis to one-pieces and even off-the-shoulder tops, get ready to see this microtrend everywhere.

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GINGHAM EVERYTHING

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Gingham is the one pattern already flooding our Instagram feed. Could it be the cooler cousin to stripes?

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BASKET BAGS

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Clearly, we are really into the straw basket bag trend right now, but so is everyone else on Instagram. It should match the majority of your summer wardrobe, and it's just plain adorable—making for the perfect prop in photos.

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OFF-THE-SHOULDER DRESSES

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Off-the-shoulder dresses are still the go-to frock of choice for bloggers, celebrities and models alike, and we have the pictures to prove it.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.