At Who What Wear UK, we talk a lot about dresses. Given I have written a story on every single dress trend going, I now consider it part of my job to know the things British women look for the most when dress shopping. Midi lengths are typically considered the most flattering cut, leopard and polka dots are the leading prints, and Self-Portrait is probably the most coveted brand. My friends at Google confirmed some of these theories when they sent me a list of the 25 most-searched-for dresses of 2019 so far.
The most searched-for dress in 2019 is a little black dress, following by leopard-print dresses, long-sleeved dresses and T-shirt dresses. The list below includes some classic basics that will fit into many wardrobes—regardless of personal style—including a navy blue dress, a black wrap dress and a denim shirtdress. However, there were some colours that surprised me. Three of the 25 dresses are white; emerald green made an appearance in the list; and royal-blue dresses are searched for more than navy dresses.