Here at Who What Wear, we know how to shop—be it for the latest fashion trends, secondhand wardrobe classics, beauty that performs, or the chicest of interiors. For us, shopping is so much more than a job. It's how we live our lives. As such, we're eager to analyse how our shopping habits have changed given the fact that 2020 has been a year like no other. Many of our industry contacts report that, unsurprisingly, loungewear was, and continues to be, highly sought after. Face masks are, of course, another in-demand item, as are office furniture and houseplants. But one of the best-selling products of the year is, undoubtedly, candles.
Take John Lewis & Partners. It reportedly sold 43% more candles between January and May this year than last, while Amara also saw a considerable upturn, with a 127% increase in candle sales in the same time frame. Now that we find ourselves in midwinter, we predict those numbers will rise steadily.
