When it comes to finding the perfect bra, I'm always at a loss. Of course, my 32G size presents its own set of problems but, those aside, the fact that there are literally thousands of styles to choose from makes it an increasingly daunting endeavour. Which is why I decided to take matters into my own hands.
Chloe Plumstead wears a Marie Jo set.
Having never truly explored different undergarment outfitters, I took it upon myself to reach out to various brands to find out—directly from the source—what their most popular bras are. I was surprised to learn that all of their respective best sellers have one of the following things in common: They're either lacy and sultry or, conversely, practical T-shirt bras. It's also clear that most of the top styles are black in tone, followed by red and beige.
Liv Blankson wears a Sloggi triangle bra.
What is it, however, that makes these bras so special? The buyers have their own theories but it's clear that us women want to have the right bra for the right day, though I reckon many of what you're about to be used in multiple outfits and for multiple purposes.
Naomi Shimada wears a Lonely Lingerie set.
Keep reading to see the most-popular bras in Britain, all of which deserve a place in your underwear drawer.
Love Stories is on a mission to prettify our lingerie drawers, and it appears we're on board, as its best-sellers always feature a gorgeous print. The Darling Bralette proves increasingly popular, thanks to its soft cups and structured band which offers extra support.
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Not only is Wonderbra's Ultimate Strapless the brand's best-selling, but it's also the most in-demand bra in Britain. Available in classic black and nude, Wonderbra has also created this cream lace iteration as part of its Refined Glamour collection—just in time for party season.
Harvey Nichols stocks so many underwear options, but it's Wacoal's Embrace bra that customers can't get enough of. Harvey Nichol's buyers have revealed to Who What Wear UK that they're constantly having to reorder it and attribute its success to the bra's extremely flattering shape, comfortable fit and sweet price point.
Born in Sweden, Lindex is the top lingerie brand in its home country, and us Brits are fast-becoming fans, too. While it offers a plethora of vampy options, as well as triangle styles, it's Lindex's Love T-shirt bra we can't get enough of. So much so, it sells 200 of them a day.
Considering the beautiful undergarments it has to offer, we were surprised to learn that all of Net-a-Porter's most popular bras put function over aesthetic. Countless of Fashion Forms's designs top its best-sellers list, including this stick-on style.
Having cinched Harvey Nichols's top bra spot, we reached out to Wacoal to see what its best-selling style is. Conversely, it's the Lace Perfection style, which offers more support than the Embrace design, but thanks to the decadent use of lace, it feels just as luxe.