These Are Officially Britain's Most Popular Bras

Love Stories is on a mission to prettify our lingerie drawers, and it appears we're on board, as its best-sellers always feature a gorgeous print. The Darling Bralette proves increasingly popular, thanks to its soft cups and structured band which offers extra support.

Up +38% year on year, John Lewis & Partners's Eleanor T-shirt bra has become an everyday staple for many women. When you know, you know.

It's hard to find fault with Simply Be's Katie bra. Not only is it brilliant value for money, but it also goes up to a size 44G, meaning it caters to more women than many other styles.

ASOS has seen its Roxy bralette surge in popularity in both black and red colourways, and we think it's due to its versatility. The longline silhouette can be more comfortable on your waist, plus it doubles up as a party top, right?

Not only is Wonderbra's Ultimate Strapless the brand's best-selling, but it's also the most in-demand bra in Britain. Available in classic black and nude, Wonderbra has also created this cream lace iteration as part of its Refined Glamour collection—just in time for party season.

Harvey Nichols stocks so many underwear options, but it's Wacoal's Embrace bra that customers can't get enough of. Harvey Nichol's buyers have revealed to Who What Wear UK that they're constantly having to reorder it and attribute its success to the bra's extremely flattering shape, comfortable fit and sweet price point.

Elomi's standout bras always go down a treat, but none have enjoyed the same success as the Tori style. The nude-and-black bra has proven a hit thanks to its statement strap detail complete with a mesh rose crest.

La Perla only launched its Exotique lace bra earlier this year, but it's already one of the brand's most-popular styles to date.

Freya first introduced its Soiree bra in black and white, however, the red incarnation is proving even more popular with its customers—especially in the run-up to the festive period.

Born in Sweden, Lindex is the top lingerie brand in its home country, and us Brits are fast-becoming fans, too. While it offers a plethora of vampy options, as well as triangle styles, it's Lindex's Love T-shirt bra we can't get enough of. So much so, it sells 200 of them a day.

Considering the beautiful undergarments it has to offer, we were surprised to learn that all of Net-a-Porter's most popular bras put function over aesthetic. Countless of Fashion Forms's designs top its best-sellers list, including this stick-on style.

Having cinched Harvey Nichols's top bra spot, we reached out to Wacoal to see what its best-selling style is. Conversely, it's the Lace Perfection style, which offers more support than the Embrace design, but thanks to the decadent use of lace, it feels just as luxe.