These Are the Top-Selling Beauty Products of 2020 So Far

There's no denying it: We love getting a cheeky insight into other people's beauty bags, and we have an inkling that you do too. After all, every day on Instagram, hundreds of "What's in my makeup bag?" videos get posted and garner thousands of views. We can't put our finger on what it is that makes them so compelling, but all we know is that we can't get enough of it.

Most popular beauty products 2020


Who What Wear

So when we got the opportunity to see which products are selling best on our site so far in 2020—aka what is in our readers' communal beauty bag—we couldn't resist doing a bit of digging. Unsurprisingly, there were plenty of winning staples. Think hardworking creams, makeup removers, tools and the odd concealer. All in all, everything you need to create the perfect WFH skin base. Interested? Scroll down to see and shop the full lineup of 2020's best-selling beauty products.

The Ordinary Buffet

A multi-peptide serum with numerous of benefits, this powerful all-in-one treatment tackles multiple signs of ageing.

Tan-Luxe The Gradual Illuminating Tanning Lotion Light

Tan-Luxe The Gradual Illuminating Gradual Tanning Lotion is a revolutionary lotion-and-oil hybrid that delivers a natural, buildable colour for the face and body.

Summer Fridays Jet Lag Mask

You can use this as an overnight mask and as a hydrating primer under makeup.

The Ordinary Natural Moisturizing Factors + HA

Offering immediate hydration and lasting results, this non-greasy formula keeps the outer layer of the skin protected.

The Ordinary 100% Cold-Pressed Virgin Marula Oil

Packed full of fatty acids, vitamins and antioxidants, this luxurious, multitasking miracle oil hydrates skin and restores radiance.

The Ordinary Vitamin C Suspension 23% + HA Spheres 2%

Tackling uneven skin tone and visible signs of ageing, this gentle serum delivers a concentrated blend of vitamin C and hyaluronic acid to smooth, brighten and plump even the most pallid complexions.

Olaplex No 3 Hair Perfector

Used as a pre-shampoo treatment (and left on for as long as possible), this genie in a bottle will change your hair forever.

The Ordinary Caffeine Solution 5% + EGC

This light serum features a high concentration of caffeine and EGCG (a potent polyphenol found in green tea) to provide a powerful blend of antioxidants and anti-inflammatories to the eye area.

The Ordinary Niacinamide 10% + Zinc 1%

This potent serum targets breakouts, minimises pores and decongests confused complexions by regulating sebum production.

Charlotte Tilbury Charlotte's Secret Lash Tricks Fashion Cat Eye Corner Lash

Easy to apply and the key to achieving elongated, lifted-looking lashes, these natural angled lashes add just enough drama without any faux giveaways.

The Ordinary Squalane Cleanser

Formulated for all skin types, this clever potion dissolves makeup and the day’s dirt while simultaneously moisturising.

Becca Under Eye Brightening Corrector

Pop this on after your moisturiser and no one needs know you skipped your usual eight hours of sleep.

Eucerin Aquaphor Soothing Skin Balm

Suitable for both face and body, this is a real godsend for cracked, dry skin.

Clé de Peau Beauté Concealer

This easy-to-apply stick concealer is another under-eye saviour that'll leave skin feeling nourished.

Shu Uemura Eyelash Curler

Even if you're not wearing mascara, this will give your eyelashes a lift. 

Rosenice Gua Sha Scraping Massage Tool 

This massage tool is the ultimate in de-puffing. Leave in the fridge and use on tired eyes first thing in the morning.

Olay Regenerist 3 Point Firming Anti-Ageing Cream

A hardworking staple to help give your skin a boost. Just apply after cleansing and before your SPF.

Weleda Skin Food for Dry and Rough Skin

"Skin Food" says it all, really. We'll be using this on our dry hands after all the handwashing.

Bioderma Sensibio H2O Makeup Removing Micellar Solution

Countless celebrities swear by this micellar water for makeup removal. 

Neutrogena Rapid Wrinkle Repair Night Moisturizer

This retinol-based night cream works while you sleep to improve texture and brighten skin.

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