Bought by You: The Top 10 Most Purchased Fashion Items of May

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(Image credit: @kimturkington_)

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and new arrivals, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or need simple outfit ideas, Who What Wear has you covered.

Now, as May nears its end, it's time to turn the spotlight back on our favourite shoppers—you! Below, you will find the most popular fashion pieces that our readers (and, let's be honest, staffers) actually purchased over the past month along with a few notes about why we also love each item. Think of it as a bunch of Who What Wear recommendations, seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the proven most popular buys of the moment. We're highlighting every piece that's been backed by you and is genuinely worth adding to your shopping cart. Intrigued? We hope so. Keep scrolling to see the most popular fashion items our readers purchased this month.

1. COS ASYMMETRIC GATHERED DRESS

2. H&M OVERSIZED LINEN SHIRT

3. THE ROW FISHERMAN SANDALS

4. H&M RIBBED VEST TOP

5. COS PEAK-LAPEL BLAZER

6. ARKET LINEN DRAWSTRING TROUSERS

7. CITIZENS OF HUMANITY AYLA JEANS

8. LOEWE BASKET BAG

9. ADIDAS SAMBAS

10. COS CROSSBODY BAG

Shop More May Best Sellers

This post was originally published at an earlier date and has since been updated. Next: Wow—These 27 Under-$100 Items From the Nordstrom Sale Are All on Our Wish Lists

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.