Instagram Fashion Stars to Follow Now

Let’s face it: There’s a handful of fashion Instagram accounts we all follow if only to ogle at their ever-growing million-dollar wardrobes. But the whole Wait, is this pic an advert? blogger thing can start to feel a little stale. Don’t get us wrong—we totally still follow them, because duh, inspiration; we just think it can’t hurt to mix things up once in a while with a few edgy industry insiders. Below, we’ve rounded up nine fashion stars you may not be following but should (all of them).

She's the creative director at Reformation, and, not entirely surprisingly, her vintage wardrobe is off the chain. Oh, and she moonlights as a musician, so that whole effortlessly edgy thing is totally authentic.

She’s a model, so it’s no big shocker that homegirl looks amazing in every photo. But we just want to hear more about this epic furry coat collection. 

She’s a stylist who seems to be channeling a bit of Wes Anderson. This feed is all about the details. Follow along as she catalogues her work in the least annoying way we’ve seen yet.

She's the owner of the vintage store Era Luxe. This no-frills approach to "the ’gram" is less about her and all about her burgeoning appointment-only boutique of clothes and accessories—think Chanel, Balmain, Richard Tyler, and Alaïa. The best part? You can usually shop her feed. 

She may not have won the role of global ambassador at DVF, but this stylist-turned–reality TV contestant has one heck of a wardrobe, one that’s put to good use with the help of her styling chops and a slew of editorial-style selfies. 

She’s a DJ, but that doesn’t stop her from bringing her ’60s vibe to the turntable. She also rolls with an A-list squad including Olivier Rousteing, Caroline Vreeland, and every blogger under the moon.

She’s the girl who is friends IRL with everyone you already follow—Sophie Buhai, Maryam Nassir Zadeh, Pat McGrath, the list goes on. Her period-piece style of dress seems genuine too, so you won’t get hit with a bunch of annoying glamour shots in your feed. Only old-fashioned, effortless style here.

She's the most recent winner of the CFDA/Vogue Fashion Fund—the first woman since 2009—and we have more than a hunch this lady is about to blow up. Her feed features herself in epic clothing with fashion heavy hitters, plus street style shots of her sustainable faux-furry footwear line, Brother Vellies.

Footwear, handbag, fruit, repeat. Her job is to handle “fashion at Instagram.” Need we say more?

Who is your favourite person to follow on Instagram for fashion inspo? Sound off below!