When you tell people your job, it usually provokes the same questions. As a fashion journalist at a dinner party, it's either "what do you think of my outfit, then?" or "so, what's in fashion?" For fashion psychologists, the questions they are always asked before the starters at a dinner party is "which clothes are the most attractive?"
While we are firm believers that you should dress first and foremost for yourself, it's fascinating to see if there is some science behind the outfits that get you noticed. So we spoke to two fashion psychologists, Shakaila Forbes-Bell from Psychology of Fashion and Dawnn Karen, and both agreed that there is one colour that is scientifically proven to be more attractive, and it might even get you more swipes on Tinder. As expected, this colour is red.
"Red is the number one colour for attractiveness," explains Karen. "There are tonnes of studies telling us it's red. If you look at it from a biological standpoint, animals are attracted to red, and then culturally, too—even if a man sees a woman with a red laptop, a guy would be more inclined to speak with her than if it was in a different colour. It goes both ways for all sexes."